Card Portfolio Head

About UOB
United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia, Thailand and Vietnam, as well as branches and offices.
Our history spans more than 80 years. Over this time, we have been guided by our values - Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.
Job Responsibilities
- Manage a team of professional to accomplish established goals and conduct personnel duties for team (e.g. performance evaluations, hiring and disciplinary actions)
Manage strategic program roadmap, program/product launch, and program marketing to gain maximum benefit from each product
- Monitor client and competitor market research to ensure successful execution of a marketing plan spanning product, brand, acquisition, customer and retention, and improving performance, brand preference, and client engagement
- Develop plans and execute functional strategies for a country, group of countries, region, or business requiring coordination and integration across units
- Develop and initiate portfolio management strategy to drive increase in billings, ANR and revenue across all card products
- Conduct regular portfolio performance analysis across the card portfolio to identify profitable products and segments
- Identify untapped growth segments and develop targeted offerings to increase level of engagement across all Card products
- Manage retention and develop proactive and reactive retention /win back programs
- Develop strategy to implement Installment payment solutions across the customer segments.
- Conduct ad-hoc analysis , listening sessions and on site meetings to identify and implement changes needed to improve effectiveness of the channel
- Conduct regular competitor analysis, identify and implement new benefit, offers and services to drive interest and fee revenues, in partnership with centers of excellence
- Work in a team with shared responsibilities and work within given deadlines.
- Develop business tracking reports across channels including sales and customer segments to achieve business targets
- Engage with external partners and/or vendor relationships, engage in negotiations, manage ongoing relationships, and prepare agreements
- Deploy profitable marketing strategies, lead conceptualization and implementation of key growth initiatives, and maintain current market intelligence on the overall industry verticals and competitors
- Assist in building new relationships in supported verticals using available tools such as industry publications, direct mail, internet presence, trade shows, calls, and strategic alliances
- Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.