Category Lead, Influencer Marketing

Shape the Future of Advocacy at VML
At VML, we're not just keeping pace with the influencer marketing landscape - we're shaping it.
We look for a Category Lead with a strong track record in leading complex, multi-channel campaigns. In this strategic role, you will drive end-to-end influencer marketing campaigns including planning and execution, foster high-level client relationships, oversee budget management, and deliver actionable post-campaign insights. As the primary point of contact for the client's division, you will ensure campaigns meet their business objectives while providing strategic counsel to optimize performance and long-term growth.
Key Responsibilities:
Strategic Influencer Marketing Campaign Deployment:
Lead the overall strategy and detailed execution of integrated digital campaigns across multiple platforms.
Collaborate with cross-functional teams (creative, strategy, media, production) to ensure flawless execution aligned with client objectives.
Proactively identify potential challenges and opportunities to ensure smooth, efficient campaign launches.
Client Leadership & Consultation:
Serve as the senior liaison between the agency and key client stakeholders, delivering strategic insights and recommendations.
Build trusted relationships, positioning yourself as a go-to expert for the client's division.
Provide clear and actionable reporting, regularly presenting performance insights and recommendations for optimization.
Financial Stewardship:
Take full ownership of the campaign budget, ensuring that resources are effectively allocated and campaigns are delivered on time and within budget.
Closely monitor financial metrics, providing regular forecasts and ensuring profitability while delivering exceptional value to the client.
Collaborate with the finance team for accurate billing and financial reconciliation.
Post-Campaign Analytics & Insights:
Lead comprehensive post-campaign analyses, transforming data into actionable insights and future-forward strategies.
Present detailed post-campaign reports that go beyond numbers, focusing on actionable takeaways that can drive continuous improvement.
Partner with clients to define next steps and build longer-term strategies based on learnings.
Client Growth & Strategic Development:
Drive client growth by identifying new opportunities for expansion, cross-sell, and upsell within your category.
Collaborate with leadership to craft innovative solutions that align with client goals, business challenges, and market trends.
Build long-term client partnerships, securing the agency's position as a trusted strategic partner.
Qualifications:
7+ years of experience in influencer marketing, client services, or account management within an agency environment.
Proven success in leading complex, high-impact digital influencer campaigns across multiple channels.
Strong expertise in campaign strategy, performance metrics, and digital marketing trends.
Exceptional client-facing and communication skills, with experience in building senior-level client relationships.
A strong commercial mindset with a proven ability to manage budgets and drive profitability.
Advanced project management capabilities, with a talent for balancing multiple priorities and delivering under pressure.
A results-driven leader with a track record of delivering on KPIs and driving business growth.
Analytical, data-driven, and adept at translating insights into strategic recommendations.
What We Offer:
At VML, we believe in empowering our people with the knowledge, tools, and resources they need to excel. We offer:
Competitive Compensation & Benefits: Enjoy a competitive salary and comprehensive benefits package that supports your well-being.
Global Knowledge Hub: Tap into a centralized hub of regional and global expertise, best practices, and cutting-edge research to fuel your strategic thinking.
Advanced Tools & Technology: Leverage our powerful suite of proprietary tools and platforms, providing access to micro-data moments and in-depth insights that go beyond standard social listening.
Collaborative & Inspiring Culture: Work alongside passionate, talented individuals in a diverse and inclusive environment that values creativity and collaboration.
Global Network & Exposure: Broaden your horizons and build international connections through opportunities to collaborate with colleagues and clients across the globe.