Channel and Product Marketing Manager / Trưởng phòng Truyền thông Tiếp thị Sản phẩm

Mô tả công việc
This role is mainly responsible for Channel and Product Marketing activities in coordination with Actuary in developing and driving product proposition strategy and effectively implement to market through strategic distribution channels.
1. Channel Marketing
• Develop and implement channel marketing plan for distributions to support business growth.
• Implement communication for distribution channels to ensure precision and in time brand/corporate/products/service information to sales forces.
• Ensure the consistency and advocacy of corporate brand image in all distribution activities
• In coordination of distribution team to propose and execute product/service promotion campaigns in the most effective ways
2.Product Marketing:
• Develop and implement annual product/service marketing plan giving the company competitive advantage for distribution network in line with their customers' portfolio and distributor's internal marketing strategy.
• Participate in process and advise new product propositions to ensure their best matching with market's needs and trend.
• Keep abreast of market knowledge for Protection, Saving, Investment markets and its future development taking into account customer behavior based on market survey, competition analysis and customer insights.
• Create and update comprehensive industry, competitor, and customer's information, including new product launch, market share, growth projection and strength to BOD and relevant stakeholders.
• Product marketing campaigns tracking and reports
3. Other departmental supports:
• Participate and support other departments such as Operations, IT in projects that engage the implementation with distribution force and product marketing.