Channel & Category Development Manager (Trade Marketing Manager)CÔNG TY TNHH FRIESLANDCAMPINA VIỆT NAM

Key objectives
- This position is responsible for coordinating the development of high quality insights-driven channel & category strategies, and supporting Sales organization in execution of Consumer and Channel Activation plans focused on in-store visibility and activation, distribution and (national) promo plan.
Job Responsibilities
- Co-develop data-driven Channel & Customer Plan across channels to grow numeric and weighted distribution in (selected) regions/areas. Align & integrate with Brand Plans. Set growth targets for distributors & customers within channel and identify gaps (& root causes)
- Support Regional Sales teams/KAMs with Joint Business Planning, by providing compelling data & insights and supporting in aligning company goals with customer needs
- Identify opportunities to further grow distribution of Hero SKUs across channels and improve exposure
- Monitor key business indicators: Forecasts, volume, OSA%, Customer/Distributor/Channel contribution by category, Hero SKU distribution by channel & identify priority channels, customers and development opportunities
- Support Manager Regional Sales/KAMs in strategically managing Field sales team by orienting team towards top priority customers/distributors/channels and supporting 'Perfect Store' execution (incl. shelf position, OSA) & providing feedback to brand managers
- Define scope and target KPIs of Perfect Store program and identify tools to optimise Perfect Store elements, based on guidelines from Marketing team
- Align activity calendar with customers/distributors and collaborate with (Field) Sales team in excellent execution of Customer and Channel Activation & (incl. look & feel of in-store activation, position on shelf, OSA etc.) and provide feedback of in-field execution to Marketing teams
- Create planograms based on guidelines from Marketing, and land planograms and assortment with key customers and collect feedback for marketing
- Systematically collect shop floor insights (incl. pack/product stand-out on shelf, competitor innovations) and feedback information to marketing
- Understand the generated Channel & Customer Insights and able to translate to insight-based Channel Planning
- Other tasks assigned by the Line Manager.