Chief Marketing Officer (CMO)

• Set marketing goals and objectives as well as plan, implement and manage the marketing content strategy
• Contribute to the overall growth of the company and keep the marketing budget in check
• Determine and track KPIs on a regular basis and prepare reports for the Marketing Department
• Use data and reports to make evidence-based decisions
• Analyse company's marketing strategy and suggest improvements
• Stay up to date with the latest technology and latest best practices
• Attend marketing conferences and educational programs
• Planning, implementing, and overseeing all marketing and advertising campaigns.
• Defining marketing plans to support the company's overall strategies and objectives
• Plan and organize marketing functions and operations (product development, branding, communications etc.), and ensure they project the company's unique "voice"
• Design and coordinate promotional campaigns, PR, and other marketing efforts across channels
(digital, press etc.)
• Create a solid network of strategic partnerships
• Ensure collaboration, knowledge sharing, and digital best practices between partners and colleagues to help embed a robust digital ecosystem
• Measure ROI on digital projects, fine-tuning approaches as needed to ensure the company is investing in the right tools and resources