Chief Marketing Officer (CMO)

1. Strategy Development & Growth Leadership
Develop 12 - 36 month Marketing strategies for the entire product ecosystem in Vietnam and ASEAN.
Lead growth across MQL - SQL - ARR; optimize CAC, improve funnel performance, and manage Performance/Growth campaigns.
Define brand positioning, implement integrated communications (content, PR, event, creative), and ensure consistent brand identity.
Manage the Marketing budget, allocate resources effectively, and measure performance using data-driven methods.
2. Product Marketing & International Marketing
Build Product Marketing strategies for PMS, CMS, Saola AI, RevOp, Ticketing, and Golf: GTM planning, messaging, and competitive analysis.
Work closely with Product and Business teams to ensure each product launch aligns with the target market segment.
Oversee International Marketing activities in Cambodia, Laos, Thailand, and Indonesia; execute localized GTM plans and coordinate with local partners.
3. Partner Marketing & Operations Management
Develop S2B2C Partner Marketing frameworks; build toolkits, co-branding/co-marketing materials, and support partner activation.
Oversee Marketing Operations, including CRM, automation, tracking, and BI, ensuring data consistency for measurement and optimization.
Build, manage, and develop a team of 15-25 members; assign tasks, coach team members, review output, and ensure high-quality execution across all Marketing functions.