Strategic Planning: Develop and execute comprehensive marketing strategies aligned with Mey Network's vision of democratizing real-time estate investment.
Branding & Positioning: Establish and manage the Mey Network brand, positioning the project as a pioneer in Real World Asset (RWA) tokenization.
Campaign Management: Plan and execute marketing campaigns for critical roadmap milestones, including MEY Passport, PTO expansions, Property Quests, and the RWA Trading Desk.
Content & Education: Develop educational content strategies to simplify complex concepts such as real estate tokenization and PTO mechanisms for a diverse audience.
Data Visualization: Collaborate with product teams to transform complex real estate and investment data into intuitive, user-friendly dashboards.
PR & Media Relations: Build and maintain strategic partnerships with specialized blockchain, finance, and real estate media outlets.
Ecosystem Growth: Design marketing initiatives to attract and engage retail and institutional investors into the Mey Network ecosystem.
Performance Analytics: Monitor and analyze marketing data to optimize investor acquisition strategies and ensure high ROI.
Global Expansion: Manage and scale brand awareness across international markets.
Education: Bachelor's degree or higher in Marketing, Business Administration, Communications, or related fields.
Experience: Minimum 3-5 years of experience in
Marketing leadership roles. Prior experience in Blockchain, Web3, Fintech, or Real Estate is highly preferred.
Track Record: Proven success in brand building and executing large-scale marketing campaigns for financial or tech products. Experience with IDO/IEO or investment products is a significant advantage.
Knowledge: Deep understanding of the Blockchain market, DeFi, and Real Estate trends.
Skills: Exceptional storytelling skills with the ability to explain complex technical concepts simply. Strong data analysis and decision-making capabilities.
Networking: Existing relationships with KOLs, influencers, and journalists in the Blockchain and Tech industry.
Language: Fluency in English (written and verbal) with excellent presentation skills.
Mindset: Proactive, creative, result-oriented, and highly resilient.
Salary: Highly competitive and attractive salary package (open to high offers based on capability).
Tech Access: Opportunity to work with and learn from cutting-edge technologies and global trends (Blockchain, Web3, RWA).
Professional Development: Full support and sponsorship for training courses and professional certification programs.
Growth Opportunity: A challenging environment that empowers you to reach your full potential and take ownership of innovative products.
Innovation: Direct involvement in developing new-to-market tech products according to the corporate roadmap.
Standard Benefits: Full social insurance, health insurance, and annual leave as per labor laws.
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