Chief Marketing Officer

1. COMPANY INTRODUCTION
Clevai is a leading provider of GenAI learning products for working adults and online Math and English tutoring for K-12 students in Vietnam. Clevai is expanding globally with its GenAI products and aims to become a top-5 online education platform in Southeast Asia within five years.
Clevai received investment from Altara Ventures, FEBE Ventures, and FJ Labs and was recognized as one of the "Emerging Giants in Asia-Pacific 2022" by HSBC and KPMG.
Clevai became a Top-3 online math provider just two years after its founding by combining celebrity Dual-Teacher livestreaming, small-group Adaptive Tutoring, and vibrant gamification to deliver courses rated 4.8/5.
Clevai is a pioneer in applying technology to education and the organizer of the TechForStudy seminar series, featuring over 20 speakers, including technology leaders from VinAI, Earable, and Ohmnibot, as well as scholars from Harvard and Oxford. Several of these experts serve as company advisors.
Clevai's founding team previously built a platform with 2 million paid users and 3,000 online courses across three countries.
2. KEY RESPONSIBILITIES
A. GTM Strategy & Positioning
Identify target segments among 2.4 million global GenAI content creators, KOLs, and GenAI learners.
Develop brand narratives and automated content generation pipelines using agent fleet-calibrated authoring tools.
Run large-scale parallel A/B testing campaigns and analyze data through continuous AI-agent compounding loops to generate insights, measure conversion rates, and validate strategic assumptions.
Design KOL recruitment and learner monetization funnels, including freemium, subscription, B2B seats, and creator revenue-sharing models.
Define monetization sequencing and determine when to activate each revenue stream.
Build and scale a two-sided network by seeding supply before demand, solving cold-start challenges, and maintaining balanced growth between creators and learners.
Translate GTM strategy into quarterly OKRs, weekly operating rhythms, and budgets.
Continuously optimize resource allocation based on performance data.
B. Content, Brand & Demand Generation
Build and operate founder-led and KOL-led content engines, including flagship content, long-form articles, short-form videos, social media posts, newsletters, and partner collaborations.
Establish a proof-based brand through authentic case studies, measurable user outcomes, and verifiable social proof.
Plan and supervise performance marketing funnels using automated tools and AI-agent teams.
Manage paid social campaigns, landing pages, and lifecycle communications across Email and Zalo.
Maintain positive unit economics and establish clear performance criteria for scaling, optimizing, or discontinuing marketing campaigns.
Lead B2B go-to-market initiatives, including design-partner pilots with SMEs, case study development, and repeatable lead-generation pipelines.
Build an effective process for handing qualified B2B opportunities over to sales teams.
C. Build Software Products with 100% AI-Native Engineering (Strong Plus)
Independently or with AI Architect support, build and continuously improve end-to-end GTM tools, including:
KOL/Creator CRM and deal desk
Marketing funnel and attribution dashboards
Customer lifecycle automation
Social listening pipelines
Content repackaging and distribution workflows
Learn on the job to deliver 2-4 complete projects per month, rather than isolated features.
Lead lean "1.5-person Squads" capable of delivering in 1-2 weeks what traditionally required 4-6 people over 2-3 months.
Apply Multi-Agent orchestration patterns, Compounding Loops, and AI-Native Infrastructure.
Analyze complex problems using the Pyramid Principle ("Vẽ Voi") to structure strategic thinking and execution.