A. KEY RESPONSIBILITIES
Lead Generation
Plan and implement marketing activities to attract and generate B2B leads from international markets.
Develop and optimize lead generation channels, including Website, Fanpage, LinkedIn, Social Media, and other relevant digital platforms.
Work closely with the Sales team to improve lead quality and support customer acquisition.
Communication Channel Management & Development
Manage and develop the Company's communication channels, including Website, Fanpage, LinkedIn, and Social Media.
Develop monthly/quarterly content plans aligned with the Company's brand direction and business objectives.
Brief, coordinate, and provide feedback to interns and freelancers on marketing materials and communication content.
Ensure consistency in brand messaging across communication channels.
B2B Market & Trend Research
Conduct research on international export markets, industries, target customer segments, and market opportunities.
Monitor changes in market demand, B2B customer behavior, marketing trends, and competitor activities.
Provide market insights and recommendations to support Marketing and Sales strategies.
Sales Enablement
Work closely with the Sales team to identify their needs for international sales and customer communication materials.
Develop and prepare sales support materials, including Catalogues, Brochures, Presentations, Pitch Decks, and other sales collateral.
Ensure sales materials clearly communicate product value propositions and support the customer acquisition process.
International Trade Shows & Events
Participate in industry events, trade shows, exhibitions, and B2B networking activities.
Support the planning and execution of marketing activities for trade shows, exhibitions, and B2B events in Vietnam and overseas as the Company's international marketing activities expand.
Coordinate with relevant internal teams, suppliers, and partners to ensure smooth event execution.
B. REQUIREMENTSEducation & Experience
Bachelor's or College degree in Marketing, Communications, Business, International Business/Trade, or a related field.
At least 2 years of experience in Marketing.
Experience in one or more of the following areas is preferred:
B2B Marketing
Export / International Business
Manufacturing
Trading
Industrial / Technical Products
Marketing Agency
Experience in multi-channel marketing and working directly with Sales teams is an advantage.
Professional Skills
Good understanding of B2B Marketing and Lead Generation principles.
Knowledge of SEO, Content Marketing, Social Media, and Website Marketing.
Ability to conduct market research and competitor analysis.
Ability to create content for both
Brand Marketing and Sales purposes.
Ability to monitor and analyze marketing performance metrics and use data to evaluate and improve marketing activities.
English & Digital Tools
Good command of English, particularly in reading comprehension and commercial/business writing.
Familiarity with marketing and digital tools, including:
Canva / PowerPoint or other basic design tools
Google Analytics (GA4) / Google Search Console
Meta Business Suite / Ads Manager
LinkedIn
Email Marketing platforms
Proficient in Microsoft Office / Google Workspace.
Familiarity with AI tools for research, content creation, and marketing activities.
Competencies & Personal Qualities
B2B & Commercial Mindset: Understands how Marketing can directly support
business development and sales.
Data-driven: Able to interpret marketing data and use insights to make recommendations.
Collaboration: Able to work effectively with Sales, Design, HR/Admin, suppliers, and external partners.
Team Coordination: Able to assign tasks, provide guidance, monitor progress, and coordinate with interns and freelancers to ensure work quality and deadlines.
Willing to participate in trade shows, business events, and domestic/international business trips when required.