Plan and execute digital campaigns to promote rooms, dining, events, and seasonal offers
Manage and develop content for social media platforms (Facebook, Instagram, TikTok, etc.) focusing on lifestyle, travel, and guest experiences
Update and optimize website content, landing pages, and OTA platforms (Booking, Agoda, Traveloka...)
Coordinate photoshoots, video shoots, and content production related to hotel facilities, F&B, and guest experiences
Work closely with Sales, Front Office, and F&B teams to align promotions and campaigns
Monitor campaign performance (engagement, reach, bookings, ROI) and prepare reports
Manage online reputation: reviews on Google, TripAdvisor, OTA channels
Collaborate with KOLs, influencers, and media partners for brand exposure
Support PR activities, events, and brand campaigns
Stay updated on hospitality and
digital marketing trends