Digital Marketing Strategy & Planning
Develop and implement cluster-wide
digital marketing strategies aligned with hotel positioning, brand standards and commercial objectives.
Build and manage annual/ monthly digital marketing plans across all cluster properties and brands.
Identify digital trends, platforms and opportunities relevant to target audiences, particularly Gen Z, millennials and leisure travellers.
Ensure consistent brand presence and messaging across all digital touchpoints.
Social Media & Content
Lead social media strategy and content planning for the cluster's hotels and brands.
Develop monthly content calendars and oversee content production across key platforms such as Facebook, Instagram, TikTok and other relevant channels.
Work closely with
Graphic Designers, photographers, videographers, KOLs and agencies to deliver engaging content.
Monitor social media performance, audience engagement and community sentiment.
Performance Marketing
Plan, execute and optimize paid digital campaigns across Meta, Google, TikTok and other relevant platforms.
Manage campaign budgets, targeting, creatives, bidding and performance optimization.
Work with Revenue, Sales and E-commerce teams to support room bookings, F&B revenue, events and other commercial objectives.
Track ROAS, CPA, CTR, conversion rate and other relevant KPIs.
Website, SEO & Online Presence
Manage and optimize hotel websites and key digital platforms to ensure accurate, engaging and conversion-focused content.
Coordinate SEO initiatives including keyword strategy, on-page optimization and content development.
Monitor website traffic, user behavior and conversion performance using relevant analytics tools.
Ensure hotel information, offers, visuals and brand assets are up to date across digital channels.
Reporting & Analytics
Monitor and analyze digital performance across the cluster.
Prepare regular reports covering social media, website, paid media, SEO and campaign performance.
Translate data and insights into actionable recommendations for improving reach, engagement and conversion.
Team & Stakeholder Management
Coordinate with Marketing, Sales, Revenue, E-commerce, F&B and Operations teams across properties.
Manage external agencies, freelancers and digital partners when required.
Support and guide junior digital/marketing team members where applicable.
Relevant educational background, vocational training, academic degree, or professional
qualification applicable to the position and commensurate with the position level
Relevant experience in a similar position and/or within a similar scale of operation, commensurate
with the position level.
Good knowledge of relevant SOPs, operational standards, health & safety requirements, and
workplace regulations.
Good communication, teamwork, problem-solving, and adaptability skills.
Strong commitment to service excellence and professional standards.
Ability to work effectively in a fast-paced hospitality environment.
Relevant professional certifications and English proficiency are advantages, depending on the
position.