cluster Marketing Executive - social media

Main Responsibilities:
• Develop social media planning, guidelines and KPIs and make sure their strategy and content creation complies with the brand and company's standards and policies.
• Develop influencer outreach efforts and coordinate media and KOL FAM trips to hotels.
• Support in establishing clearly USP of the hotels and make sure these are clearly represented and highlighted in all communications and marketing channels.
• Support to make sure all hotel materials online and offline materials (collaterals, stationary, online promotions, event booths, etc.) follow the brand's official identity manuals.
• Assist in the planning and execution of brand and hotel marketing campaigns.
• Manage implementation of online marketing campaigns to guarantee hotel reputation.
• Communicate and submit appropriate material to all marketing channels and organizations that assists in promoting the hotel to ensure they are well-equipped to sell the property.
• Coordinate media and marketing events at hotels including invitation, coordination with the operations team, attendants reception, etc.
• Coordinate communication and feed agencies with content and knowledge for better execution of their work.
• Support in finding strategic online partnership opportunities within the local market.
• Oversee and coordinate hotel photo and video shooting when required.
• Compile reports for management showing results (ROI).
• Perform any duties assigned by the Management deemed necessary.