Commercial AnalystCÔNG TY TNHH NHÀ MÁY BIA HEINEKEN VIỆT NAM

1. Run Data Analysis
• Performs customer research (e.g. surveys, interviews) to collect customer data
• Data preparations from different business data sources to make data useable for eB2B Area Growth Managers to drive growth across BU's ( business analysis done by eB2B Area Growth Managers)
• Runs platform data analysis (e.g. eB2B financial data, customer profile data & performance data to find opportunities to drive sales growth of eB2B platform users, -AOV/frequency/basked analysis, customer behavior to improve retention rate %, predict churn, purchase behavior, -feedback, -NPS) to inform PoC decisions.
2. Drive actions to maximize business opportunity through the conducted data analysis
• Translates insights to recommendations (i.e. what changes should be made and/or tested, what this means for scaling etc.)
• Defines, implements & improves available dashboards for key stakeholders
• Work with datasets to identify issues and drive improvements that have quantifiable impact
• Identify issues and new commercial opportunities through deep analysis and innovative research methods
• Support additional projects as requested for the digital sales managers