Community Partnership Executive

I. GENERAL INFORMATION
Job Title: Community Partnership Executive
Department: Marketing
Direct Reports: Senior Brand Manager
II. FBO (What are the primary functional business objectives for this position?)
a. Key Responsibilities:
- What are the 5 - 7 Responsibilities for this position?
- What are the most frequent and most important essential work activities, teams, and outcomes they are responsible for?
1. B2B Partnership Development (40%)
- Build and manage a partnership pipeline across key segments, including banks & insurance companies, large corporations, F&B chains, fitness & lifestyle brands, universities, and local communities.
- Proactively identify, reach out to, and schedule meetings with key decision-makers (HR, Admin, Employee Engagement/Benefits teams, Event Organizers), while maintaining 10-15 active opportunities in the pipeline.
- Prepare partnership proposals and negotiate collaboration models, including corporate gifting, employee benefit programs, promotional vouchers, gift-with-purchase campaigns, and event co-sponsorships.
- Manage post-signing relationships by ensuring both parties fulfill commitments, maintaining regular engagement, and expanding partnerships through quarterly initiatives and seasonal campaigns.
2. Partner Activation Management (30%)
- Plan and execute on-site activations at partner locations, including beauty talks, makeup workshops, sampling booths, and mini-events.
- Develop standardized activation packages-including event format, MUA staffing, product demonstrations, giveaway kits, and budget-to enable efficient replication across partners.
- Collaborate with the MUA and Content teams to ensure every activation generates measurable leads through registration forms, unique voucher codes, QR-based membership sign-ups, and marketing assets.
3. Community Building & Engagement (20%)
- Build and grow the MOI customer community across Facebook Groups and Zalo Official Account by developing community guidelines, recurring content, engagement activities, and membership programs.
- Expand the network of makeup artists (MUAs) and local micro-KOCs as brand advocates and referral partners.
- Partner with the CRM team to convert community members into customers through welcome vouchers, exclusive community offers, and referral programs.
4. Performance Tracking & Reporting (10%)
- Track the complete partnership funnel, from partner outreach > signed partnerships > activations > leads/new customers > partnership-attributed revenue.
- Maintain weekly (W/C) pipeline trackers and prepare monthly and quarterly performance reports for the direct manager, providing data-driven recommendations on which partnership models to scale or discontinue.
b. KPIs:
What are the 3 5 Key Performance Indicators will this position be measured against?
- New Partners Signed
- Activations Delivered & Participation Rate
- Leads / New Customers Acquired
- Community Growth (Facebook Group / Zalo OA Members)
c. Interdepartmental communication
What are the primary people contacts in this job? With whom? What purpose? How Often?
- Senior Brand Manager: Daily report
- Commercial Director (if)
- Sales, Finance, HR Cooperate to planning or build-up events, training, solving the guest issues