I. GENERAL INFORMATION
Job Title: Community Partnership Executive
Department: Marketing
Direct Reports: Senior
Brand ManagerII. FBO (What are the primary functional business objectives for this position?)
a. Key Responsibilities:
- What are the 5 - 7 Responsibilities for this position?
- What are the most frequent and most important essential work activities, teams, and outcomes they are responsible for?
1. B2B Partnership Development (40%)
- Build and manage a partnership pipeline across key segments, including banks & insurance companies, large corporations, F&B chains, fitness & lifestyle brands, universities, and local communities.
- Proactively identify, reach out to, and schedule meetings with key decision-makers (HR, Admin, Employee Engagement/Benefits teams, Event Organizers), while maintaining 10-15 active opportunities in the pipeline.
- Prepare partnership proposals and negotiate collaboration models, including corporate gifting, employee benefit programs, promotional vouchers, gift-with-purchase campaigns, and event co-sponsorships.
- Manage post-signing relationships by ensuring both parties fulfill commitments, maintaining regular engagement, and expanding partnerships through quarterly initiatives and seasonal campaigns.
2. Partner Activation Management (30%)
- Plan and execute on-site activations at partner locations, including beauty talks, makeup workshops, sampling booths, and mini-events.
- Develop standardized activation packages-including event format, MUA staffing, product demonstrations, giveaway kits, and budget-to enable efficient replication across partners.
- Collaborate with the MUA and Content teams to ensure every activation generates measurable leads through registration forms, unique voucher codes, QR-based membership sign-ups, and marketing assets.
3. Community Building & Engagement (20%)
- Build and grow the MOI customer community across Facebook Groups and Zalo Official Account by developing community guidelines, recurring content, engagement activities, and membership programs.
- Expand the network of makeup artists (MUAs) and local micro-KOCs as brand advocates and referral partners.
- Partner with the CRM team to convert community members into customers through welcome vouchers, exclusive community offers, and referral programs.
4. Performance Tracking & Reporting (10%)
- Track the complete partnership funnel, from partner outreach > signed partnerships > activations > leads/new customers > partnership-attributed revenue.
- Maintain weekly (W/C) pipeline trackers and prepare monthly and quarterly performance reports for the direct manager, providing data-driven recommendations on which partnership models to scale or discontinue.
b. KPIs:
What are the 3 5 Key Performance Indicators will this position be measured against?
- New Partners Signed
- Activations Delivered & Participation Rate
- Leads / New Customers Acquired
- Community Growth (Facebook Group / Zalo OA Members)
c. Interdepartmental communication
What are the primary people contacts in this job? With whom? What purpose? How Often?
- Senior Brand Manager: Daily report
- Commercial Director (if)
- Sales, Finance, HR Cooperate to planning or build-up events, training, solving the guest issues
Qualifications:
What skills, expertise, or behavioral traits are needed to succeed in this position?
- Passionate about or knowledgeable in the beauty and cosmetics industry. Basic makeup skills are a strong advantage.
- Existing relationships with corporate HR/Admin teams, universities, running or fitness communities, or Makeup Artist (MUA) networks are highly preferred.
- Experience managing a Facebook Group, Zalo Official Account (OA), or an online community with over 1,000 members is a plus.
Required experience & education:
What is the education or work experience needed to qualify for this position?
- 1-3 years of experience in Partnership,
Business Development, Community, Account Management, or Event Management roles.
- Strong communication and negotiation skills, with the confidence to proactively reach out to and meet potential partners. Cold outreach doesn't intimidate you.
- Proficient in preparing compelling proposals and presentations, and comfortable using Excel or Google Sheets to track pipelines, leads, and performance.
- Self-driven and highly organized, with the ability to manage your own schedule effectively. This role involves frequent travel and requires strong time management skills.
BENEFITS
What is the salary range?
Lương cứng cạnh tranh theo năng lực + thưởng theo KPI kênh partnership (thỏa thuận khi phỏng vấn).
Is there a bonus or incentive plan and its structure?
- Package of benefits for employees working at M.O.I Cosmetics;
- Premium discount when M.O.I Cosmetics;
- Diverse courses on skills, self-improvement, and expertise;
- Opportunity to work with top stars and biggest media channels in Vietnam;
- Young, dynamic and modern working environment;
- Regularly organize training activities, picnics, team building.
