Consumer & Market Insights Manager

Purpose of the position:
To actively drive Business Growth by inspiring key internal stakeholders with transformational Insights and needs based Innovation Opportunities, supporting market leading Strategy and Innovation development within the Perfetti Van Melle Vietnam.
As Consumer & Market Insights Manager the candidate will be functionally accountable for the Business Performance Management, including
• Tracking the Company goals in all commercial/market aspects
• Playing a critical role in defining Market research needs for all brands
• Converting Market, Consumer, Brand, Shopper, Channel data into meaningful insights
The candidate will act as an in-house expert of CMI and play a very active role in defining international standard research methodologies with a Strategic view to the accountable person
The candidate will provide partnership to the Marketing team in their development of activity plans and communications.
Essential duties
• Leverage Insights to Strategy - Based on Internal and External data, identification of insights and translation of those insights into strategic implications to support brands and channel strategies
• Branding Support and Consumer Validation - Support the marketing team, in the development and/or refinement of brand identities and positioning. Lead any required consumer validation of product, concept, packaging, communication and activation tactic
• Lead Market Research and Intelligence - Understanding the categories, brands, consumers and shoppers, and the key business objectives and challenges, and be able to set relevant research studies to deliver against the objectives.
• Support New Product Development - Support the function in New Product Development by generating, interpreting and collating market research data. Conceptualize and Conduct Product trials at consumer end and report outcomes
• Accurately and timely deliver all continuous services within defined quality parameters, timeframe and agreed budget
• Provide tracking that enables clear understanding of our category, brand, product portfolio & activity performance
• Identify Business Opportunity and Risks - Identify growth opportunities and risks at market, category, brand & product level
• Expand data and insights capabilities - Global Retail panel: provide integration and rebuilding of all local Nielsen databases, responsible for Reporting and preparation of Presentations
• Extract, analyze and interpret and synthesize in to a clear and compelling story that drives action - for ad hoc projects or regular business processes.
• Gain expertise in engagement tools and support the upskill business partners to ensure they are making full use of these tools.
• Lead all quantitative & qualitative researches