content and Digital marketing

General job description

• Research, analyze, and grasp insights into target customers, market, products, and competitor analysis across advertising platforms to generate marketing ideas, adjust and optimize campaigns
• Plan and directly execute Content and Digital Marketing activities (writing, seeding, SEO standard, advertising,...) to optimize the advertising budget, increase conversion rates, and drive sales growth, ensuring contact/lead targets are met as per commitment
• Collaborate with sales and production departments to develop content aligned with business strategies.
• Stay updated on new technologies, algorithms, and techniques across channels.
• Work independently and directly with the CEO.

Detail job description

• Manage and develop the company's communication channels: social media, and other platforms (50%).
• Administer the website, directly write SEO-standard content and maintain the website's content, develop traffic, and optimize the website's ranking on search engines. Have basic experience with WordPress. Create content for product pages in line with product direction (40%).
• Run Google Ads: Allocate costs, monitor ad setup, campaign performance, and handle any risks during the ad campaigns (5%).
• Compile, measure, and analyze data for appropriate adjustments and report costs and effectiveness periodically by month/quarter (5%)
• Carry out other duties compatible with the department and position as assigned by direct superiors