Content Creator Officer

Programme/Department : Marketing, Communications & Student Recruitment
Reporting to : Manager, Marketing & Communications
No. of direct reports : nil
Revision No. : 1
POSITION PURPOSE
In this role, you will be responsible for the development and placement of engaging content, messaging and copy that connects with our students and parents across multiple channels including website, email, social, paid media, video, press releases, blog posts, and more. Collaborates with heads of departments, manager, colleagues and students and other relevant stakeholders in the planning, production, and execution of marketing and PR communications.
AREAS OF RESPONSIBILITY
Develop monthly and quarterly content plan and execution in line with British University Vietnam's brand strategy and responsive to the market trends;
• Work closely with other Digital team members to produce creative contents that engage the target audiences in optimized two-way communication, build brand reputation and generate leads;
• Create compelling concepts and copy for social media posts, newsletters, email marketing, press release, SEO content, brochures, flyers, scripts, speeches and articles for the media;
• Work with the in-house designer, freelancers or external agencies to produce creative visuals, infographics, videos, apps and other multimedia materials for marketing purposes;
• Plan and coordinate with the event team to organise creative and engaging events and other marketing communications activities;
• Support BUV's recruitment activities including, but not limited to, marketing materials, recruitment events, content for digital platforms, offline channels and messages to students and parents;
• Work with the PR person-in-charge and PR agency to produce relevant content for media pitching.
• Effectively use data-driven insights to test, refine and prove content performance;
• Be responsible for the follow-up with administration jobs in the Marketing and Communications Department;
• Execute other duties and responsibilities as assigned.