Content Lead

Job Detail
Offerd Salary (USD)
Login to view salary
Career Level Trưởng Nhóm/ Giám sát
Experience 3-5 Years
Gender Male/Female
Sector
TP.HCM
Industry
Job Description
CONTENT STRATEGY AND PLANNING
•Understand insights from the target audience research and combine with our brand positioning to propose strategic content direction
•Develop effective content strategy, content plan, content timeline with detailed pillars and angles to deliver objectives of the brief
•Design detailed implementation plan with specific directions for both angles and formats and respective channels
•Stay up-to-date with industry trends and apply the new knowledge to work on content strategies and tactics
CONTENT WRITING AND TEAMWORK
•Work closely with Strategic Planner and Account team to transform the campaign ideas into communication framework, content strategy, content planning and content execution plan
•Work directly with Designer to create materials for campaigns including content for print, digital, social, activation,TVC, website [protected info] the creative idea and strategy.
•Support to edit the content produced by other teams if necessary
•Well manage the schedule to ensure that all content is delivered on time and meets the required quality standards.
Requirement
•At least 3 years experience in Content Marketing or similar positions
•Having a deep knowledge of Content Marketing and having a passion to grow further in this career path •Understanding of marketing channels in terms of target audiences, pros and cons, and best practices to produce winning content for each channel
•Excellent writing skills for a diversity of forms such as social posts, video scripts, articles, academic writing
•Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
•Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and clients.
Keywords