Content Marketing Executive

The Day-to-Day Activities:
Website Content:
- Develop and execute content plans for daily website articles.
- Conduct thorough keyword research to identify search intent and optimize content for search engines to drive organic traffic.
- Write clear, concise, and engaging articles that educate and inform our target audience.
- Select relevant and visually appealing assets (images, videos, infographics) to enhance website articles
Social Media Content:
- Develop engaging and shareable content for various social media platforms (TikTok, Youtube).
- Develop content formats including text, images, videos, and interactive elements.
- Execute brand-appropriate content (write ion for video production) ensuring they capture the audience's attention and align with content strategy.
- Stay informed of the latest trends in social media algorithms, platform features, and user behaviors.
- Adapt content strategies based on current social media landscapes.
In-app content:
- Craft concise and targeted content for app push notifications, ensuring maximum user engagement.
Data-driven analytics:
- Track and analyze the organic performance of social media, public relations, and content marketing activities and provide data-driven recommendations to optimize strategy and improve results.
The Weekly/Monthly Activities:
PR Content:
- Create, implement, and manage public relations programmes that are in line with the company's vision and business objectives to generate positive brand awareness.
Cross-functional Collaboration:
- Work with cross-functional regional and local teams to deliver campaigns and timelines
- Work with video and design team to plan and ability to make things happen quickly with teams.
- And other tasks as assigned by Line Manager