Content Marketing Manager

Mô tả Công việc
Content Creation and Production:
Be a key driver of content in all formats and platforms, including blog posts, articles, videos, infographics, social media posts, and more.
Develop and implement a content strategy aligned with the company's e-commerce goals and brand identity.
Ensure content quality: up-to-date, engaging, relevant, and optimized for search engines (SEO) and all marketing channels.
Lead content and creative outsourcing projects.
User Engagement and Community Development:
Build, manage, and develop a community to boost engagement through content that encourages interaction, discussion, and feedback.
Analyze user engagement and adjust content strategy accordingly to enhance customer interaction with proven results.
Transform the community into a passive organic sales channel and improve conversion rates.
PR and Branding:
Oversee the company's PR & branding activities.
Be the media contact point, raise brand awareness, and foster personal branding for the CEO.
Lead branding/marketing projects assigned by the Sales & Marketing Director.
Campaign Management:
Plan and develop campaign implementation strategies.
Set clear KPIs (Key Performance Indicators) to measure campaign success.
Allocate resources effectively for successful campaign execution.
Create and deliver phase/periodic/completion reports for marketing campaigns.
Collaboration:
Collaborate closely with marketing, performance marketing, and design teams to align content with overall marketing strategies.
Work with designers, videographers, and photographers to produce visually appealing content.
Partner with product managers and subject matter experts to gather insights and information for accurate content creation.
Content Analytics and Optimization:
Measure and report on content performance and optimize content for better results.
Refine content strategies based on data-driven insights to improve reach, engagement, and other KPIs throughout the marketing funnel.
Brand Consistency:
Ensure all content adheres to the company's brand guidelines, voice, and messaging standards.
Maintain a consistent brand image and messaging across all content pieces and platforms.
Be a key driver of content in all formats and platforms, including blog posts, articles, videos, infographics, social media posts, and more.
Develop and implement a content strategy aligned with the company's e-commerce goals and brand identity.
Ensure content quality: up-to-date, engaging, relevant, and optimized for search engines (SEO) and all marketing channels.
Lead content and creative outsourcing projects.
Build, manage, and develop a community to boost engagement through content that encourages interaction, discussion, and feedback.
Analyze user engagement and adjust content strategy accordingly to enhance customer interaction with proven results.
Transform the community into a passive organic sales channel and improve conversion rates.
Oversee the company's PR & branding activities.
Be the media contact point, raise brand awareness, and foster personal branding for the CEO.
Lead branding/marketing projects assigned by the Sales & Marketing Director.
Plan and develop campaign implementation strategies.
Set clear KPIs (Key Performance Indicators) to measure campaign success.
Allocate resources effectively for successful campaign execution.
Create and deliver phase/periodic/completion reports for marketing campaigns.
Collaborate closely with marketing, performance marketing, and design teams to align content with overall marketing strategies.
Work with designers, videographers, and photographers to produce visually appealing content.
Partner with product managers and subject matter experts to gather insights and information for accurate content creation.
Measure and report on content performance and optimize content for better results.
Refine content strategies based on data-driven insights to improve reach, engagement, and other KPIs throughout the marketing funnel.
Ensure all content adheres to the company's brand guidelines, voice, and messaging standards.
Maintain a consistent brand image and messaging across all content pieces and platforms.