Content Strategist

We are looking for a Content strategist who is in charge of planning, designing, creating, editing, and publishing content based on the company's business objectives and user's needs. This role involves defining the purpose, audience, tone, style, format, and channels of content, as well as measuring its performance and optimizing it for improvement. Content strategy also aligns content with the brand identity, business objectives, and user needs of KiotViet.
What you will do:
- Lead the content teams, creative teams, and writers to implement the content strategy on website, social media and public media.
- Performing exhaustive research to gain in-depth knowledge of company product, customer personas and analysis on customer thoughts and trends.
- Creating innovative content appropriate for the brand's customer personas and planning
the editorial calendar and content proposition which includes content governance guidelines for tone, style, and voice of all content.
- Developing editorial strategy, so content is consistent across all delivery platforms.
- Strategizing and improving content delivery and promotion
- Analyzing content marketing strategy to evaluate whether it's working or not to ensure
the content strategy meets business objectives.