Content Writer (3 months contract)

About Intrepid Vietnam
Intrepid is a fast-growing and industry-leading ecommerce enabler, making sellers and brands successful in Ecommerce on all marketplace platforms across South East Asia through a combination of software solutions and value-added services across store management, online marketing, customer service (e.g. chat), data & intelligence, and fulfilment & logistics. The company operates in Indonesia, Philippines, Singapore, Vietnam, Thailand and Malaysia. It was built by ex-Lazada founders and is run by a young, enthusiastic and energetic team, looking to help brands and sellers seize the full potential of the ecommerce opportunity in South East Asia.
The role
Intrepid is currently looking for a Content Writer (3 months contract) to join our Merchandising/ Commercial to create industry leading digital marketing materials and content for brands on and off ecommerce platforms. As Content Writer, you will be responsible for the copy of all marketing and commercial assets; from online official store taglines, product content, marketing campaigns & banners to store feed posts and livestreams. Your words are of crucial importance as they are our online business card, and for brands the main interaction with online shoppers, having a direct impact on search, conversion rates & online sales. You will also be responsible for coaching junior colleagues.
You are a driven, goal-oriented, and results-focused individual. You are creative and innovative and you work well both independently and as part of a team. You have excellent time management skills and you can deliver high quality work under time pressure.
Specifically, your responsibilities include:
Understand the structure of text assets on Ecommerce platforms like Lazada, Shopee & Tiki
Know your target audience and what drives purchase decisions online.
Identify keywords actively searched by brand's target audiences then embed them in content assets (PDP, SIS, Onsite/offsite banners)
Craft compelling messages and calls to action - understand the main points that you want to convey to the reader about a certain product / promotion / campaign and how to communicate this powerfully
Provide feedback on team members work and develop best practices
Structure & maintain your work in our content repository (asset library)
Accountable for on-time & on-quality delivery of content
Work with your team to review the impact of your work
Liaise with KAM team on content & campaign requirements
Who we look for - the ideal profile
University degree
Minimum 2 years of experience in related field with understanding of how consumers make online purchasing decisions and how/what to write accordingly
Excellent Vietnamese grammar and creative writing ability, including the ability to write in different styles to cater to different audiences and brand tone of voice
Experience in SEO and keywords analysis
Good attention to detail, including the ability to proof-read your own and others' work
Excellent time management
Good command of English (reading/writing/speaking/listening)
Tenacity to develop ideas independently and thrive in a fast-paced start-up environment
Track record of team work
What we offer
Professional and open working environment - culturally integrating the best of Western and Vietnamese cultures to take the best of each and ensure we build an energetic, commercial, and fun working atmosphere.