1. Position Summary
Lotus Cars Vietnam is looking for a Content Writer cum PR Executive to develop high-quality content and manage public relations activities for the brand.
This role is ideal for someone with strong writing skills, a refined aesthetic sense, and the ability to communicate premium brand values across multiple platforms.
You will create brand content, manage storytelling across digital channels, support press activities, and ensure all communications reflect the tone and sophistication of a global luxury automotive brand.
2. Key Responsibilities
Content Creation (Copywriting & Storytelling)
- Write high-quality content for social media, website, brochures, newsletters, scripts, and product descriptions.
- Ability to translate automotive features into consumer-friendly, emotionally resonant storytelling.
- Develop content that reflects Lotus's premium positioning and appeals to luxury audiences.
- Craft Vietnamese and English copy that is accurate, engaging, and aligned with global brand tone.
- Partner with the
Marketing Executive to produce lifestyle, product, and brand storytelling content.
- Assist in writing long-form articles, thought leadership pieces, and editorial features.
Social Media & Digital Support
- Develop and execute monthly content calendars for social channels.
- Work closely with photographers/videographers to convert visuals into compelling narratives.
- Ensure message clarity, tone consistency, and quality control across all digital posts.
- Monitor audience sentiment and help adjust content direction based on performance insights.
Public Relations
- Draft press releases, media kits, Q&A briefs, and event speeches.
- Coordinate PR distribution with media partners, lifestyle editors, and automotive journalists.
- Manage press invitations for product launches, test drive days, and media experiences.
- Track press coverage and prepare monthly PR reports.
- Support crisis communication materials when necessary.
Event & Activation Support
- Support copy and messaging for launch events, exhibitions, partnerships, and collaborations.
- Prepare scripts, MC talking points, and post-event recap content.
- Assist in preparing press kits and briefing documents at events.
Market Insight & Trend Research
- Monitor competitor communications (local and global).
- Research luxury, automotive, EV, and lifestyle content trends to elevate Lotus's brand storytelling.
- Identify tone, narrative, and media patterns that resonate with Vietnamese premium audiences.
Internal & External Coordination
- Work with external agencies, media partners, and production vendors.
- Support internal communication materials (monthly updates, internal announcements, presentations).
- Assist in translating global materials into Vietnamese while preserving meaning and tone.