Content Writer

The Content Writer is responsible for creating engaging, high-quality written content that aligns with our brand voice and resonates with our target audience. This includes producing blog posts, articles, website copy, social media content, and other marketing materials. The ideal candidate will have strong writing skills, a keen eye for detail, and the ability to adapt content for various formats and platforms to drive engagement, inform, and convert leads.
Core responsibilities:
• Create high-quality, engaging, and original content for blogs, articles, website copy, social media posts, and other marketing materials - in alignment with the value proposition, core messaging and customer segmentation strategy.
• Research industry trends, target audience preferences, and competitor content to ensure content is relevant and valuable.
• Repurpose content for different platforms, including social media, email marketing, and video. Create content that resonates across various channels and ensure alignment with broader marketing campaigns.
• Collaborate with marketing, including SEO to align content with brand voice, campaign goals, and SEO best practices.
• Edit and proofread content for accuracy, grammar, style, and consistency.
• Develop content strategies that support lead generation, customer engagement, and brand awareness.
• Optimise content for search engines (SEO) to improve visibility and drive organic traffic.
• Ensure all content is on-brand and tailored to the needs of different platforms and audiences.
• Manage content calendars and meet deadlines to ensure timely delivery of content.
• Stay up to date with industry developments and emerging trends to keep content fresh and innovative.