Copywriter

PURPOSE
This position is responsible to brainstorm and create any content related to advertising for assigned projects to maintain client's satisfaction. This position is responsible for providing copy, slogans, and TVC scripts for advertising across all channels; Working closely with related teams to brainstorm ideas, create concepts, and develop messaging. Throughout researching keywords, producing interesting written content, and proofreading projects for accuracy and quality to maintain client satisfaction.
MAIN DUTIES
1. PREPARE FOR PROJECT IMPLEMENTATION AND ONGOING PROJECT
Copywriting
- Work with the Account team, Creative team to get the client brief properly (ask all the necessary information and raise all the concerns about the brief)
- Study consumers/users' insights (channel, trend, and mentality, social position, language of target audience) by internal and external sources and take advantage of social trends and techniques
- Brainstorm and discuss with related teams (Account, Planning, Creative) to find big ideas, contribute visual ideas, check how to copy ideas that can be dramatized visually, and write copy from visual ideas
- Develop strategies, ideas, and content for marketing communication, branding campaigns
- Understand the message the client is seeking to deliver to their target clients and translate this into attractive copy; writing perfect, pleasing copy that will engage the readers according to each specific goal
- Create slogan/ tagline/ headline, write TVC/ viral clip script
- Write press releases for new products, contents for PR articles, Facebook posts, and other forms of below-the-line advertising per scheduled deadline
- Supervise production of radio and TVC voice recording
- Receive feedback and evaluations from Account, Creative, clients to deliver the best quality of content service
- Prepare and participate in client presentations
- Manages overall creative tasks for multiple projects and clients
2. CUSTOMER SERVICES
- Support Account team to improve service quantity
3. MANAGE PROJECTS' DOCUMENTS