Corporate Branding & Communications Executive

1.Corporate Branding:
- Develop Onpoint's Brand guideline. Update and produce Corporate Profile, Corporate Video, etc
- Supervise and consult on any use of Onpoint's Trademarks or Tradename, Brand Guideline
- Prepare annual plan for corporate marketing campaigns and initiatives as part of Onpoint Integrated Marketing Communication plan
- Implement digital and social media strategy, including the evolving digital market and contributes new ideas to enhance the organization's social presence
- Actively engage internal and external stakeholders to enhance and strengthen Onpoint's brand identity and leverage brand equity
- Leads generation to support the strategic vision of Onpoint; develop recommendations of marketing activities to increase Onpoint's revenue
- Manage website operation, Onpoint social pages and update content including news, press release, case study, research articles, video, visual, etc
2.Public Communications:
- Planning and implementing communications activities which are PR retainer, PR retaining, Communications campaigns;
- Organizing and conducting communications focused events which are press conference, opening, launching, etc.
- Developing and writing communications content such as news release, articles, corporate profile, corporate brochure, video script, presentation, official letters, media interview, etc.
3.Media Relation Management:
- Developing and sustain the network and relationships with journalists, particular with economy and market sections
- Organizing and implementing regular and ad-hoc media engagement activities
- Being a primary contact to receive and handle media enquiries/ media issues
4.Corporate Reputation Management: 15%
- Monitoring and listening to integrated media trend report