Corporate Content Specialist

Storytelling:
Own Corporate Message House
Build narratives and develop messaging for HEINEKEN Vietnam - with a focus on Corporate and Employer Branding, and Sustainability.
Develop story formats for different platforms and channels managed by Integrated Comms team. Build corporate narratives that can be translated on other channels/ engagement opportunities managed by Media Relations & Reputation Management.
Tell compelling stories to a range of stakeholders - externally(prospective employees and the wider public)and internally (our own employees)in collaboration with Employee Comms
Manage storytelling across these platforms and channels, ensure engaging, seamless and well-orchestrated communication to all groups of audience - internally and externally
Work as Comms business partners to Sustainability (for Sustainability Comms) and HR (for Employer Value Proposition EVP & Employee Engagement). Manage storytelling and work cross-functionally to bring ideas and plans to life - in line with Comms' strategic storytelling and toward the committed KPIs with these stakeholders.
Challenge the current boundaries for storytelling - with innovations in content, formats, platforms, forums and channels
Data & Analytics:
Have a good understanding of data and analytics to:
Tell even more compelling stories with data
Understand Comms effectiveness with the measurement, tracking and evaluation of Comms effort, all with data.
Agency and Budget Management:
Under the supervision of the Integrated Comms Manager - manage external agencies and assigned budget for Employee Comms plans, with Cost and Value mindset, while ensuring excellent execution, and committed KPIs and ROI with all campaigns.
People Development:
Under the leadership of the Integrated Comms Manager - grow a Comms Officer who manages channels.
Work seamlessly with this officer on the mix of content, format, audience, platform and channels
Coach this officer on content and storytelling