Creative Lead (Copywriting based)

Mô tả Công việc
Creative Lead/ Creative Director (Copywriting based)
In your role as Creative Lead, you will supervise and coordinate the creative production of all marketing materials (static images and videos). You will work closely with other Creative teams (Design, Media, Growth) and stakeholders to drive Creative Excellence.
60% Creative
· Be an expert in Diag's content marketing strategy, brand guidelines, style guide, and content typology. Rigorously proofread and edit every piece of work to deliver the highest-quality deliverables.
· Be a strategic advisor to senior marketers and client service practitioners, helping to clarify business objectives, define key messages, and differentiate Diag.
· Be an innovator. Continually recommend new creative channels, technology, approaches, or assets for campaigns.
. Define and develop campaign creative best practices to create compelling narratives.
. Develop creative concepts, write, and edit engaging copy for IMC campaign assets (up to 300k USD) , including marketing collateral, infographics, web copy, social media, email, billboard, standee,...
· Create Videos Scripts (TVC/iTVC, Viral Clips,...) from idea to execution
· Cooperate with other teams for market researches.
40% Planning & Management
· Drive creative excellence. Guide the teams. Own the process. Recognize opportunities.
· Stay on top of all trends and maintain best practices
· Inspire, train and coach the team members for their personal growth.