Creative Performance Specialist

About LazyCy
At LazyCy, we build and scale consumer brands for the global market, with a focus on the US.
Leveraging
Amazon, Shopify, and data-driven strategies, we turn promising product ideas into competitive brands across categories.
We combine e-commerce expertise, market insights, and technology to identify opportunities, reach the right customers, and drive sustainable growth across online channels.
As we continue to expand our brand portfolio, we're building a team of ambitious, hands-on talents who are ready to take ownership, move fast, and create real business impact.
The Role
As a Creative Performance Specialist, you will be responsible for turning customer insights, performance data, and business objectives into creative assets designed to capture attention, influence purchase decisions, and drive conversions.
This role goes beyond creating visually appealing designs. You will continuously test, measure, and optimize creative assets based on actual performance.
You will work closely with PM and the Performance Marketing team to develop creative strategies, concepts, visuals, and content for brands across international markets from Amazon Listings, A Content, and Brand Stores to paid ads, social media, and landing pages.
We are looking for someone with both a Creative and Performance mindset: someone who understands shoppers, messaging, advertising platforms, and how to turn data into better-performing creative.
What You Will Do
Research customer insights, product propositions, competitors, and performance data to identify promising creative angles, hooks, and messaging.
Develop concepts and directly produce creative assets for Amazon Listing Images, A Content, Brand Stores, display ads, social media, landing pages, and other marketing channels.
Design and implement A/B tests for hooks, headlines, visuals, layouts, offers, messaging, CTAs, and other creative variables; turn test results into creative learnings and best practices.
Build and maintain Creative/Design Systems, Brand Guidelines, and creative asset libraries for brands.
Monitor creative trends, advertising best practices, competitive creative, and consumer behavior across international markets.
Apply AI tools to ideation, research, image generation, copy exploration, production, and creative iteration to improve both speed and output quality.
Manage multiple creative projects simultaneously, proactively propose new creative directions, and take ownership of both creative quality and business outcomes.
What We're Looking For
You Might Be a Great Fit If You
Have 2 - 4 years of experience in Creative, Graphic Design, Creative Marketing, or Performance Creative.
Experience working with Amazon, international marketplaces, D2C or E-commerce brands is highly preferred.
Have a portfolio demonstrating strong capabilities in concept development, visual storytelling and marketing/performance-driven creative. Portfolios with before-and-after case studies or testing results are highly preferred.
Hold a degree in Graphic Design, Visual Communication, Marketing or a related field.
Are proficient in Adobe Photoshop, Illustrator, and Figma.
A strong understanding of direct-response creative principles, visual hierarchy, conversion-focused design, and E-commerce user behavior is a major advantage.
Understand basic performance creative metrics such as engagement metrics, thumb-stop rate / hook rate, and creative fatigue.
Mindset &
Qualities
Performance-driven mindset: Evaluate creative not only by how good it looks, but by its ability to drive customer action and business results.
Customer-centric mindset: Start with customer needs, pain points, motivations, and behaviors.
Data-informed mindset: Use data to formulate hypotheses, conduct testing, and optimize creative rather than relying solely on intuition.
Strong ownership: Take responsibility throughout the entire process, from brief → concept → production → testing → learning → iteration.
Speed & experimentation: Willing to test quickly, learn quickly, and continuously improve.
Benefits
Competitive Compensation
Attractive &
Competitive Salary matching your experience.
13th-month salary.
Annual Bonus at the end of the fiscal year (issued in cash and/or stock options).
2-month probation with full salary.
Comprehensive Well-being
Bi-annual Salary Reviews (2 times per year).
Statutory Insurances fully covered in accordance with labor laws.
Annual Health Check-ups.
Company Trips &
Team Building activities every year.
Lunch Allowance provided during the probation period.
Why Join LazyCy?
A Fast-Growing Market: Retail Media and Amazon Advertising represent one of the fastest-growing advertising sectors globally. At LazyCy, we embrace and nurture bold, innovative ideas and breakthrough approaches. Driven by an Agile workflow, you will have the flexibility to collaborate across diverse squads, new projects, and cutting-edge products beyond traditional corporate structures.
High-Impact Ownership: You will be at the forefront of building the market for a pioneering ad-tech platform. Your contributions will directly drive revenue growth and shape the company's trajectory.
Vibrant Startup Environment: Work in a young, dynamic, and high-energy environment built on a foundation of core values: Efficiency &
High Performance, Creativity &
Innovation, Customer-Centricity, Human-Centricity / Humanity.
How To Apply
Candidates Who Are Interested In This Position, Please
Send your CV to: [protected info] Email Subject Line: [LazyCy] Creative Performance - [Candidate's Full Name]
Or, fill in the application form below