Mô tả công việc
• Loyalty Program Management: Monitor and optimize member engagement, oversee day-to-day program operations, and support customer service alignment
• Customer Insights & Data Analysis: Translate customer insights into actionable CRM strategies and reporting dashboards
• CRM Campaign Strategy & Execution: Plan, launch, and analyze CRM campaigns. Recommend optimization initiatives for continuous program enhancement
• Cross-Functional/Business Units Collaboration: Partner with marketing and commercial teams to align CRM initiatives with business goals. Collaborate with funtional departments to execute the initiatives with discipline and enhancements of overall customer experience
• Customer Communications: Develop data-driven communication strategies across channels to drive engagement and retention
• CRM Technology Support: Leverage Loyalty & CRM tools effectively, provide assistance and training to internal users, recommend enhancements, and support troubleshooting in collaboration with IT and vendors
• Performance Tracking & Reporting: Define program performance metrics, track CRM effectiveness, and deliver insights-driven recommendations for continuous improvement
• Build CRM team capability: Analytical skill, system operation, ability to structure thinking and present thoughts/recommendation to higher management.
Yêu cầu
Must-Have:
• Excellent communication, collaboration, and project management skills, with the ability to work effectively across functions and organisational levels
• Proven ability to balance strategic planning with hands-on execution
• Highly organized, detail-oriented with growth mindset and ability to adapt in a dynamic environment
• Strong analytical skills with experience in interpreting data and draw meaningful conclusions for decision-making
• Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint
Nice-to-Have:
• Experience in management consulting
• Experience in CRM, loyalty programs, customer engagement, or marketing
• Hands-on skills in customer segmentation, campaign execution, testing and optimisation
• Familiarity with loyalty program platforms or customer lifecycle management tools.
Education: Bachelor's degree in Marketing, Business Admintrations, or a related field.
Seniority: Manager (JG16). 4+ years of working experience
Language: Fluent in English & Vietnamese. Ability to communicate well across seniority level and functional background.
Office skills: Excel, Power point, and MS word
Attitude: Strong sense of ownership, great team player with ability to work autonomously and take responsibility of task assigned.
Quyền lợi
Thưởng
Performance Bonus
Chăm sóc sức khoẻ
Baoviet Healthcare
Nghỉ phép có lương
15 days
Thông tin khác
NGÀY ĐĂNG
[protected info]
CẤP BẬC
Trưởng phòng
NGÀNH NGHỀ
Tiếp Thị, Quảng Cáo/Truyền Thông > Quản Lý Tài Khoản Khách Hàng
KỸ NĂNG
Digital Marketing, Customer Relation, CRM, Data Analysis, CPD
LĨNH VỰC
Bán lẻ/Bán sỉ
NGÔN NGỮ TRÌNH BÀY HỒ SƠ
Tiếng Anh
SỐ NĂM KINH NGHIỆM TỐI THIỂU
5
QUỐC TỊCH
Không hiển thị
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Thông tin chung
- Thu nhập: $ 2,000-3,000 /tháng
Nơi làm việc
- 163 Phan Dang Luu Str., Ward. 1, Phu Nhuan Dist, HCMC