Key Responsibilities
Develop and manage CRM & loyalty programs to drive sales growth and customer loyalty.
Design loyalty programs, including marketing campaigns, point accumulation mechanics, rewards, and sales promotion activities.
Analyze customer and sales data to conduct customer segmentation, generate insights, and track campaign performance.
Plan and execute
trade marketing initiatives and field activation activities.
Manage point-of-sale materials (POSM) and ensure consistent brand image at the point of sale.
Coordinate with Sales, Finance, IT, and external vendors to ensure effective campaign execution.
Manage customer communication through CRM channels and digital platforms
Qualifications
Bachelors or Masters degree in Marketing, Business Administration, or a related field.
At least 2 years of experience in a marketing role.
Experience in the building materials, construction, or cement industry is preferred.
Strategic thinking with a strong operational excellence mindset.
Excellent communication skills.
Able to work in Central Vietnam (Da Nang City)