Cultural Brand Strategist

Mô tả công việc
Company Description
We help grow many of the world's most iconic brands at Leo Burnett. We help grow even more of the world's most talented people. You will find at Leo Burnett an agency built on ideas and upon the people behind them. A culture that does not just respect creativity but cherishes it. In addition, a community where the path you choose is your own, the places you can go limitless. We believe creativity has the power to transform human behavior, and we use ours to help our clients' brands discover their "human purpose" and play meaningful, active roles in people's lives.
Job Description
Role:
The person we're looking for is creative, is curious, is passionate, is articulate, has ambition and has a demonstrable experience in strategy. We'd love for those applying to have a minimum of 3 years' experience, specifically in strategy. You could be a strategic-minded account person too or a creative who thinks strategically. We need to see that demonstrable experience though.
The job is broad - you'll be discovering new truths, inspiring daring creativity, developing break-through thinking and contributing to the agency's growth. You'll be working on leading global brands as well as supporting on pitches. This is, indeed, an exciting chance to make a meaningful difference to your career, the agency and to your clients.
Main responsibilities
Work alongside senior strategists, account teams, digital teams and creative teams on key clients and projects. Wow them with your smarts. Keep them updated on new ways of thinking.
Take the lead on understanding audiences through lean research using our various in-house truth gathering tools.
Gather interesting truths and develop and lead your own portfolio of projects using our agency's proprietary methodology,
Craft kick-ass creative briefs and briefing sessions, and support others in developing theirs. Champion daring creativity and break-through thinking at all times.
Create innovative connections plans that enable daring creativity.
Use your curiosity to identify and share provocations that can inspire pro-active strategies and business-driving creativity across your clients.
Be connected to and share your cultural discoveries.
Develop thought-provoking trend reports for clients and agency.
Drive thought-leadership across the agency and the wider community.
Lend a hand on new business pitches.
Qualifications
A minimum of 3 years strategy experience (agency, client or-in house).
Ideally degree-educated, but not a deal breaker.
Experience of working with high profile projects and demanding timelines.
A strong and articulate point-of-view on brands and culture.
A strong grasp of marketing, strategic and communications frameworks and theories.
A strong grasp of data and how that can fuel creativity and engagement.
Passion, positive energy and seriously ambitious.
Can start at the beginning of October is a strong plus