Customer Relationship Management Executive (Crm Executive)

Manage CRM channel's operation
- Deploy all CRM channel's operation to ensure commercial and marketing activities are communicated effectively and efficiently.
- Be responsible for content creation, including content planning, writing, copy editing & optimizing for each customer segmentation across all CRM's channels.
- Evaluate content's performance and propose action.
- Brainstorm with the whole team to develop and propose new LYB Campaigns. Involve in planning and execution to deliver the business target in all campaigns.
Data analysis
- Collect and manage Loyalty Member's data
- Define customer segmentation to increase customer portfolio, their lifetime value contribution and purchase rate.
- Report: weekly, monthly and other Ad Hoc
Customer service
- Handle and resolve customer inquiries
- Other tasks as assigned