DATA & CONTENT STRATEGIST

I. About US:
Golden Communication Group provides integrated marketing communication services with one vision: By communications, we move the world with good things, world-class services and local solutions.
Location: 3rd&4th Floor, G8 Golden Building, 23 Tran Cao Van, Sai Gon Ward, HCMC
Working hours: Monday - Friday (9:00 - 18:30)
Job purpose: We are looking for a Content Strategist to join our team in delivering actionable insights and high-impact content strategies for our brands. This role requires a strong blend of analytical capability, strategic thinking, and cultural awareness to drive brand growth and ensure alignment with market needs.
II. Key Responsibility
1. Campaign Performance Analysis
Monitor and evaluate key KPIs across social platforms by campaign.
Conduct social listening to assess campaign sentiment and influencer effectiveness.
2. Monthly & Quarterly Content & Brand Optimization
Conduct social media brand audits to identify strengths and improvement areas.
Benchmark brand performance against competitors and recommend optimization strategies on a quarterly and monthly basis.
3. Cultural & Brand Alignment
Research cultural insights to ensure communications resonate with target audiences.
Review and adapt content to align with brand voice, messaging, and market context.
4. Consumer Research & Trend Analysis
Identify emerging consumer trends and market shifts.
Provide actionable insights to inform brand positioning and campaign strategies.
III. Requirement
Experience & Skills
6 - 12 months of experience in strategic planning, brand strategy, or marketing analytics (agency experience preferred). Proficiency with social listening tools is a plus.
Strong analytical skills with the ability to transform data into strategic recommendations.
In-depth understanding of social and influencer performance metrics.
Cultural awareness and ability to adapt strategies to local market nuances.
Excellent command of English (both written and spoken).
If interested, please email to [protected info] your CV and prove that you have what it takes through 1 of the 2 assignments below. Your deadline is 23/10/2026:
ASSIGNMENT 1: SOCIAL COMMUNITY STRATEGY FOR A BANKING BRAND
Objective: Analyze how banks build and manage social communities to engage customers, deliver relevant value, and strengthen long-term relationships.
Tasks:
Competitive landscape: Identify 3 banks with active social communities and analyze their community-building approaches, platforms, and target audiences.
Content & audience insights: Analyze key content pillars, audience interests, and engagement patterns to understand what drives participation and builds trust.
Community performance: Evaluate available engagement metrics and content performance to identify effective practices, gaps, and opportunities for improvement.
Strategic recommendations: Propose 3 data-informed recommendations to strengthen community engagement, improve content effectiveness, and support the bank's business objectives.
Deliverable: A short presentation outlining key findings, data-backed insights, and strategic recommendations
ASSIGNMENT 2: CONTENT & INFLUENCER STRATEGY - SAMSUNG GALAXY A X GEN Z
Objective:
Analyze how Samsung Galaxy A engages Vietnamese Gen Z through content and influencer marketing to strengthen brand relevance, drive product consideration, and support sales growth.
Tasks:
Competitive landscape: Analyze how Samsung Galaxy A and 2 competing smartphone brands engage Gen Z through content and influencer marketing.
Content & audience insights: Evaluate key content themes, formats, and influencer collaborations to understand what resonates with Gen Z and drives engagement.
Performance analysis: Assess available data and performance signals to understand how content and influencer activities contribute to brand awareness, product consideration, and purchase intent.
Strategic recommendations: Propose 3 data-informed recommendations to improve content effectiveness, influencer collaboration, and campaign impact on product sales.
Deliverable: A short presentation featuring campaign analysis, data-backed insights, and strategic recommendations.