Deputy Manager of Data Analytics

JOB PURPOSE: Responsible for building a centralized reporting system, leveraging data for in-depth analysis, and developing data and machine learning models to support business activities (e.g., customer segmentation, behavior prediction). The role also involves deploying AI applications to enhance company-wide operational efficiency and decision-making.
KEY RESPONSIBILITIES:
1, Design & Implement Centralized Reporting System
Develop and maintain management reporting systems and multi-level KPI dashboards (ExCo, departments, partners).
Integrate data from multiple sources (MB Life core system, CRM, Apps, etc.) to ensure accuracy and consistency.
Collaborate with departments to standardize reporting requirements and automate information flows.
2, Business Data Analysis
Extract and analyze customer behavior and distribution channel data to optimize retention, cross-selling, reactivation, and improve CLV.
Translate business questions into analytical problems and build end-to-end analytical frameworks.
Execute or supervise segmentation models, lapse prediction, renewal behavior, upsell, and cross-sell models.
3, AI and Advanced Analytics Applications
Lead implementation of AI/ML products: scoring, GenAI, fraud detection, automated underwriting, etc.
Combine structured and unstructured data (digital footprints) to generate insights and behavioral models.
4, Process Development & Talent Building
Establish processes to ensure efficient use and analysis of data across the company.
Train teams of Data Analysts, AI Ops, and GenAI specialists under MBAL's competency framework.
Work closely with the Data Platform and Data Governance teams to ensure compliance with quality and security standards.