Deputy Marketing Manager (Popeyes & Burger King)

Brief description of position with main outputs and tasks:
Planning & execute communication campaigns for Popeyes & Burger King.
Build communication marketing roadmaps & manage all communication channels to ensure brand consistency.
Measure ROI, and KPIs and prepare budgets.
Web/app UX/UI planning and manage executing.
Main task:
Develop an effective communication plan and execute all the plans that follow up marketing campaigns for Popeyes & Burger King:
Develop communication campaigns to create, maintain customer interaction, increase brand awareness, trial, and maintain customer loyalty.
Build communication marketing roadmaps & manage all communication channels to ensure brand consistency.
Measure ROI and KPIs and prepare budgets, report communication campaigns.
Manage and improve online content, SEO, and Google Analytics. Manage all online activity related to traffic acquisition, sales, conversion, A/B testing, and reporting.
Oversee our social media accounts
Monitor competition and provide ideas to stand out. Understand Vietnam online media landscape and stay up-to-date with social trend, digital technology developments.
Web/app: UX/UI direction and management executive to improve the customer journey on website and mobile app.
KOL, influencer booking.
Analytics: Collect cross-function data and feedbacks; analyze, evaluate and provide reports timely across key metrics to propose enhancements.
Be responsible for daily, weekly, monthly or ad hoc reporting to evaluate channel performance to feed into overall marketing strategy