Deputy Marketing Manager

p***WHO YOU ARE
• You are someone that have passion to create and develop marketing and branding strategy for a multinational brand in Vietnam market
• You have proven record of 360 Marketing experience in a fast-growing retail & wholesale brand in FMCG.
***RESPONSIBILITIES
1. Establish and execute Marketing Strategy:
- Develop and implement multi-channel marketing campaigns, including branding advertising, trading, online marketing, KOL and social media marketing to take advantage of market opportunities.
- Ensure that marketing campaigns meet business objectives and achieve desired performance.
- Research and analyze the market to propose effective marketing strategies. Conduct market research and analysis to identify market trends, customer needs, and competitive landscape, and use this information to inform marketing strategies.
- Develop detailed marketing plans to drive sales, enhance brand awareness and Assist integration of campaigns with brand consistency.
- Collaborate with cross-functional teams to align marketing initiatives with overall business goals
- Manage the productivity of the marketing plans and projects
- Plan and execute strategies to develop new products or enhance existing ones
3. Manage Brand Assets:
- Supervise brand content. Manage access to brand assets.
4. Digital:
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Produce valuable and engaging content for our social, market place and tiktok that attracts and converts our target groups
- Planning, supervising, and taking responsibility for keyword SEO campaigns, Digital Marketing, and e-commerce platforms to achieve customer data targets as assigned by KPIs.
- Managing and evaluating the effectiveness of work, including setting goals, planning, evaluation, feedback to achieve good results.
4. Coordinate and build strong working relations with various internal/external support departments:
- Manage external marketing partners such as advertising agencies, digital marketing firms and production companies
- Work closely with departments such as manufacturing and R&D to consult on package and product as it relates to branding
- Provide product marketing and competitive analysis training to the sales force
- New product release / Renewal / Exclusive product Idea share
5. Conduct Market Research:
- Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution, and by conducting consumer research
- Conduct market research to determine market requirements for existing and future products ZWILLING J.A. HENCKELS (VIETNAM) LTD.
6. Product Management:
- Analyze sales data to update a brand or category portfolio, determine new products and delete underperforming products. Responsible for managing a portfolio of products, as well as defining the positioning strategies for those markets/products
- Monthly promotion planning. Channel strategic planning: make plan on CDJ (customer decision journey) to optimize channel balance. CRM strategy: membership policy, activation management
7. Budget management and report:
- Determine and manage the marketing budget and deliver marketing activity with agreed budget
- Provide a monthly report on branding performance along with recommendations for areas of improvement/p