digital and Social Marketing (gcb5)NGÂN HÀNG TNHH MTV HSBC (VIỆT NAM)

In this role, you will:
Digital Acquisition
• Drive diversification and optimization across all digital media channels to optimize ROI; track individual channel profitability to underpin optimal allocation of Marketing budget.
• Grow online acquisition through effective targeting, creative, channel, partner and vendor management
• Build relationships with key media platforms and aggregators to scale up acquisition
• Develop a continual optimization strategy for key owned assets such as Marketing-related web-page
Social Media Management
• Manage all social media channels and create Social Always-On strategy for Social platforms in line with Group guideline.
• Manage the development of outstanding, engaging content to enhance and transform brand presence on Social while managing the risk from online communities. Ongoing content update and maintenance to ensure its effectiveness and freshness.
Marketing Analysis
• Provide insights from current Marketing activities in order to improve and enhance current Marketing activities.
• Examine a campaign's ROI, analyze Marketing metrics to identify cause and effect relationships.
Marketing Innovation
• Act as Project Leader for Marketing-related Digital Activities
• Manage the implementation of digital marketing initiatives according to Group's digital strategy.
• Propose and drive new Marketing initiatives to uplift Brand Image/customer experience.