Define and implement the overall marketing strategy for Nina Group and its two subsidiaries (Nina Agency and Nina Live Hub).
Lead digital transformation through
Digital Marketing, developing digital channels into sustainable lead generation and revenue-driving tools.
Build and manage the Nina Group brand and its business units, clearly positioning in the Luxury & Art-driven segment with Digital Integration.
Design and execute annual and quarterly marketing strategies, plans, and campaigns aligned with revenue, brand, and market objectives.
Build, manage, and develop the Marketing team (Brand, Digital, Content, PR) to ensure deep expertise and alignment with other departments.
Leverage customer insights, develop media partnerships, and apply new trends (e-commerce, events, décor, premium studio & venue services).
Drive Digital Marketing & MarTech strategy (CRM, Automation, Performance Marketing,
Analytics, Tracking) to optimize lead and sales performance.
Shape brand architecture, brand guidelines, and a consistent brand identity system across the Group.
Design and implement 360° Marketing campaigns (Digital, PR, Events, Partnerships) directly tied to revenue goals and brand positioning.
Manage performance and develop the Marketing team's capabilities; recruit, train, and build
Ways of Working with Account/BD, Creative, and Operations.
Continuously evaluate the market, competitors, and trends to adjust strategies accordingly.
Bachelor's degree in Business, Marketing, Communications, or related fields; MBA/Brand Management is a plus.
7-10 years of comprehensive marketing experience, with at least 3 years managing a team; proven track record of leading large-scale IMC 360° and Digital Performance campaigns.
Experience in branding for corporate and multiple business units; worked with high-end/luxury/hospitality/premium retail/e-commerce brands.
Proficient in Digital Marketing (SEO/SEM, Paid Media on Google/Meta/TikTok/LinkedIn, Content Marketing, Remarketing, CRM/Email/SMS Automation).
Knowledge of Brand Management, PR/Communications, and Luxury Branding Standards.
Data & Analytics skills (GA4, UTM tracking, BI dashboards, ROI/ROMI analysis).
Strategic thinking with strong marketing budget management and crisis communication handling.
Leadership & People Management: able to build, lead, and coach cross-functional teams.
Communication & Presentation: persuasive idea delivery and storytelling to C-level, clients, and partners.
Fluency in English is an advantage.
Salary: Negotiable based on qualifications and experience.
13th-month salary, lunch allowance.
Full participation in Social, Health, and Unemployment Insurance as per Vietnamese law.
12 annual leave days, birthday leave, internal events, and team-building activities.
Young, open-minded, creative workplace with room for experimentation and personal growth.
Bảo hiểm xã hội, Du lịch hàng năm, Team building, Thưởng tháng 13