Digital Content - Assistant Manager

Be part of the digital transformation of insurance in Vietnam
With the fast-increasing consumer demand for insurance in Vietnam, we are looking for a talented, self-starter and dynamic Content Marketing, Assistant Manager to join our digital direct marketing organization and lead the digital content agenda. This is an exciting and critical role for Liberty as this individual is expected to create content across various digital channels (website / blog / social / advertising / emails) with a view to deliver impact on the business
This individual will be responsible for:
- Making sure Liberty Vietnam online content is customer friendly, attractive and supporting the online business activity
- Creating online content including but not limited to Corporate Website, Emailing (EDM), Facebook, Google and advertising
- Performing keywords research and generate optimized online content for SEO to increase our rankings
- Strategizing and executing customer engagement strategy through emails / SMS / Zalo
- Running website A/B testing activities to optimize lead generation
- Managing visual asset design/creation including editing of banners, images, landing pages, EDM
- Managing relationships with selected vendors / agencies