Digital Content Executive

Mô tả Công việc
Plan, develop and implement effective marketing communication campaigns.
Own the communication plan for the product category in charge to strengthen brand identity, define value propositions, reach target audiences, and ensure a consistent message across all platforms.
Responsible for the content plan by writing copy, coordinating design assets, and scheduling high-performing posts/newsletters/articles across various channels.
In charge of content production for sales collateral such as presentations, corporate profiles, product/solution brochures, leaflets, case studies, demo video, etc.
Familiar with Canva/Capcut/AI to create visual ideas, design images and produce videos for the content plan.
Execute marketing activities across online and offline channels, including website, social media, EDM, SEO/GEO/AEO, video, sales collateral and events.
Manage social media channels including Facebook, LinkedIn, YouTube, TikTok, Instagram, and Google Business, with a focus on increasing user engagement and exposure.
Event/marketing activities coordination and moderation (webinars, events, workshops, exhibitions, etc.) with internal teams, partners, and vendors.
Website management, analysis, and GA4 understanding to analyse customers' behaviour, content optimization, and identify marketing areas of improvement.
Monitor ongoing plan & campaign spending against the budget, keep accurate records and highlight where variances occur.
Any other duties that will be assigned from time to time by the management team.