Content Lead (Global E-commerce)

HV HOLDINGS GLOBAL RECRUITMENT
Position:
Content Lead (Global E-commerce)
Brand:
SATA (US Market)
Location:
Ho Chi Minh City
Working Hours:
[protected info] (Mon - Sat, 2 Saturdays off/month)
ABOUT THE ROLE
HV Holdings Global is looking for an experienced
Content Lead
to lead the Creative & Content team for the SATA brand in the US and international markets. You will be responsible for building creative strategies based on ads data and consumer insights, and producing high-converting "Winner Content" to scale ad spend and drive revenue growth.
KEY RESPONSIBILITIES
Creative Strategy & Planning:
Build creative directions and frameworks based on target audience insights, product USPs, and market trends in the US e-commerce sector.
Performance Content Production:
Oversee and directly produce high-performance ad formats (Short-form video, UGC, TikTok/Reels style ads, image banners) optimized for Meta, TikTok, and Google Ads.
Data Analysis & Optimization:
Track key metrics such as Hook Rate, Hold Rate, CTR, CVR, and ROAS; analyze creative performance weekly to iterate "Winner Content" alongside the media buying team.
Team Leadership & Quality Control:
Manage, mentor, and evaluate the performance of content creators and video editors; ensure brand consistency and standard messaging across global channels.
Resource & Workflow Management:
Coordinate with Media Buyers, Product Teams, and external production resources/agencies to ensure smooth asset delivery pipelines.
JOB REQUIREMENTS
Minimum 2 years of experience as a Content Lead, Creative Lead, or Senior Content Creator within E-commerce, Dropshipping, or Performance Marketing Agencies.
Proven track record of producing high-converting performance ads for international markets (US/Global).
Strong data-driven mindset with the ability to translate data metrics (Hook Rate, CTR, CVR) into actionable creative briefs.
Excellent command of English (reading, writing, and copywriting) for international market research and content localization.
Proficiency in production management, prompt engineering/AI creative tools, and basic video editing tools.
Leadership skills with strong ownership, problem-solving, and cross-functional communication abilities.
OFFER & BENEFITS
Gross Salary: 20,000,000 - 25,000,000 VND/month (Base 13-16M + Performance Bonus) + 13th-month salary and year-end bonus.
Benefits: Full Social Insurance, health coverage, free parking.
Modern tech-stack and AI-powered internal tools to support daily operations.
Clear career progression path within a fast-growing global e-commerce enterprise.
HOW TO APPLY
Please send your updated CV and Portfolio to:
Email:
[protected info]
Zalo/Hotline:
[protected info] (Ms. Thai Hong Vi)
Workplace:
292/33/11 Binh Loi, Ward 13, Binh Thanh District, Ho Chi Minh City