Digital & Content Marketing Senior/junior Manager

Job Overview
At ActsOne Vietnam, the Content Marketing Senior/Junior Manager
plays a crucial role in elevating our Korean makeup brand's presence in the Vietnamese market. This position is ideal for beauty industry professionals who have developed deep expertise in cosmetics marketing through consistent, long-term engagement with makeup and skincare brands. You will be responsible for managing content strategy across multiple platforms while driving measurable performance results through targeted campaigns that resonate with Vietnamese beauty consumers.
1. Content Strategy & copywriting
Plan, produce, and manage content across SNS platforms (Facebook, Instagram, TikTok, YouTube, Zalo)
Create compelling visual and video content using AI tools (ChatGPT, CapCut, Canva, etc.)
Write persuasive copy that resonates with Vietnamese beauty consumers
Manage content calendars and ensure consistent brand messaging
Collaborate with internal teams and external creators to maintain content quality
2. SNS Advertising & Performance Marketing
Plan, execute, and optimize paid advertising campaigns on Meta (Facebook/Instagram), TikTok, and Google
Manage advertising budgets and maximize ROI through data-driven optimization
Conduct A/B testing on ad creatives, audiences, and messaging
Track KPIs (CTR, CPA, ROAS, conversion rates) and provide actionable insights
Analyze campaign performance and implement continuous improvements
3. Influencer & Affiliate Marketing
Identify and build relationships with Vietnamese beauty influencers and KOLs
Negotiate and manage influencer partnerships and campaigns
Track influencer campaign performance and ROI
Coordinate with affiliate partners to amplify brand reach
4. Analytics & Reporting
Monitor and analyze content performance metrics across all channels
Prepare weekly/monthly reports with actionable recommendations
Use data insights to refine content and advertising strategies
Stay updated on Vietnamese beauty market trends and competitor activities