digital Creative lead
Ngân hàng Thương mại Cổ phần Kỹ Thương Việt Nam (Techcombank)Địa điểm làm việc: Hà Nội
Hết hạn: 25/06/2024
- Chi tiết công việc
- Giới thiệu công ty
Mức lương: Thỏa thuận
Loại hình: Toàn thời gian
Chức vụ: Nhân viên
Kinh nghiệm: 8 năm
Job Purpose
This role is responsible for ensuring that the bank's creative outputs are compelling, on-brand, and effectively communicate the institution's values, products, and services to the target audience. Involves overseeing and directing the creative aspects of digital marketing initiatives within the bank.
Key Accountabilities (1)
1. Strategic Planning:
• Collaborate with senior management and marketing teams to develop creative strategies aligned with the bank's overall objectives.
• Participate in strategic planning sessions to understand target markets, customer preferences, and business goals.
• Analyze market trends and competitor activities to identify opportunities for differentiation.
2. Creative Team Management:
• Lead a team of designers, copywriters, and other creative professionals.
• Provide guidance, mentorship, and feedback to ensure the team's work meets quality standards and aligns with the bank's brand.
• Delegate tasks, manage workloads, and foster a collaborative and innovative work environment.
3. Campaign Development:
• Play a crucial role in conceptualizing and executing digital marketing campaigns;
• Collaborate with business marketing and digital performance teams to develop creative concepts that effectively communicate key messages and engage the target audience.
• Oversee the development of campaign materials, including print and digital advertisements, videos, and other promotional assets.
• Collaborate with senior management and marketing teams to develop creative strategies aligned with the bank's overall objectives.
• Participate in strategic planning sessions to understand target markets, customer preferences, and business goals.
• Analyze market trends and competitor activities to identify opportunities for differentiation.
2. Creative Team Management:
• Lead a team of designers, copywriters, and other creative professionals.
• Provide guidance, mentorship, and feedback to ensure the team's work meets quality standards and aligns with the bank's brand.
• Delegate tasks, manage workloads, and foster a collaborative and innovative work environment.
3. Campaign Development:
• Play a crucial role in conceptualizing and executing digital marketing campaigns;
• Collaborate with business marketing and digital performance teams to develop creative concepts that effectively communicate key messages and engage the target audience.
• Oversee the development of campaign materials, including print and digital advertisements, videos, and other promotional assets.
4. User Experience (UX) and User Interface (UI)
• Collaborating with Design Centre of Excellence in enhancing the user experience and user interface design of the bank's digital platforms, such as websites and mobile applications.
• Ensure that the design elements are intuitive, visually appealing, and aligned with the bank's brand.
• Work closely with UX/UI designers and development teams to create seamless and user-friendly experiences.
• Collaborating with Design Centre of Excellence in enhancing the user experience and user interface design of the bank's digital platforms, such as websites and mobile applications.
• Ensure that the design elements are intuitive, visually appealing, and aligned with the bank's brand.
• Work closely with UX/UI designers and development teams to create seamless and user-friendly experiences.
5. Compliance and Regulatory Guidelines:
• Ensure that all marketing and advertising materials comply with legal and regulatory guidelines.
• Stay updated on industry regulations and work closely with legal and compliance teams to ensure adherence.
6. Collaboration and Stakeholder Management:
• Collaborate with various internal stakeholders, such as marketing managers, product managers, and executives.
• Effectively communicate creative strategies, present design concepts, and gather feedback.
• Work with external agencies, freelancers, and vendors to execute creative projects.
• Ensure that all marketing and advertising materials comply with legal and regulatory guidelines.
• Stay updated on industry regulations and work closely with legal and compliance teams to ensure adherence.
6. Collaboration and Stakeholder Management:
• Collaborate with various internal stakeholders, such as marketing managers, product managers, and executives.
• Effectively communicate creative strategies, present design concepts, and gather feedback.
• Work with external agencies, freelancers, and vendors to execute creative projects.
7. Performance Analysis:
• Analyze the performance of marketing campaigns and creative initiatives.
• Use data and analytics to evaluate the effectiveness of different strategies, measure key performance indicators (KPIs), and identify areas for improvement.
• Provide insights and recommendations to optimize future campaigns.
• Analyze the performance of marketing campaigns and creative initiatives.
• Use data and analytics to evaluate the effectiveness of different strategies, measure key performance indicators (KPIs), and identify areas for improvement.
• Provide insights and recommendations to optimize future campaigns.
Key Accountabilities (2)
PEOPLE MANAGEMENT
- Attract, onboard and retain the right talents for a high- performing team
- Communicate team and individual KRAs/ KPIs, goals, action plan, expectations and results to team members
- Manage team performance & provide feedback regularly (following the annual performance management cycle);
- Enable team member's professional and personal development through capability assessment, training, coaching & feedback, etc.
- Motivate and recognize team members' contributions towards the team's shared goals
- Responsible for developing talents within the team
- Act as a role model and promote corporate culture at sub- function level
- Understand & communicate relevant HR offerings to team members.
- Attract, onboard and retain the right talents for a high- performing team
- Communicate team and individual KRAs/ KPIs, goals, action plan, expectations and results to team members
- Manage team performance & provide feedback regularly (following the annual performance management cycle);
- Enable team member's professional and personal development through capability assessment, training, coaching & feedback, etc.
- Motivate and recognize team members' contributions towards the team's shared goals
- Responsible for developing talents within the team
- Act as a role model and promote corporate culture at sub- function level
- Understand & communicate relevant HR offerings to team members.
Key Accountabilities (3)
C. MANAGEMENT TASKS
1. Develop effective working environment
- Improve execution efficiency through teamwork encouragement and motivation; create a collective working environment that always has mutual supportive interactions and tends towards long-term engagement with the Bank.
- Monitor, supervise and guide employee to fully perform the functions and tasks in accordance with regulations.
- Solve the problem of inappropriate behaviours/attitudes come from individuals in coordinated way and respectful mind for diverse environment.
- Deploy self-capacity improvement plan as agreed with line manager.
1. Develop effective working environment
- Improve execution efficiency through teamwork encouragement and motivation; create a collective working environment that always has mutual supportive interactions and tends towards long-term engagement with the Bank.
- Monitor, supervise and guide employee to fully perform the functions and tasks in accordance with regulations.
- Solve the problem of inappropriate behaviours/attitudes come from individuals in coordinated way and respectful mind for diverse environment.
- Deploy self-capacity improvement plan as agreed with line manager.
Key Relationships - Direct Manager
Head of Digital Marketing
Key Relationships - Internal Stakeholders
All the functional units, mostly with business units, RBG, CA, Strategy, Finance, Procurement, Technology, Operations, ...
Key Relationships - External Stakeholders
Media and digital marketing service agencies in supplying KOLs, online communities...
Success Profile - Qualification and Experiences
Qualifications:
- Bachelor degree or higher, major in Marketing, Business Administration, Economics or other relevant areas
Expertise:
- Understanding digital marketing và financial and insurance products/services
- Strong understanding of strategy and budgeting.
Experience:
- Specialization: at least 08 years of experience in marketing và communications, of which at least 5 years in Digital marketing
- Management: at least 04 years of senior management position or equivalent
Foreign Language
- Business English standard of proficiency as required for the role
- Bachelor degree or higher, major in Marketing, Business Administration, Economics or other relevant areas
Expertise:
- Understanding digital marketing và financial and insurance products/services
- Strong understanding of strategy and budgeting.
Experience:
- Specialization: at least 08 years of experience in marketing và communications, of which at least 5 years in Digital marketing
- Management: at least 04 years of senior management position or equivalent
Foreign Language
- Business English standard of proficiency as required for the role
Nộp hồ sơ liên hệ
Ngân hàng Thương mại Cổ phần Kỹ Thương Việt Nam (Techcombank)
Giới thiệu công ty
Xem trang công ty
Giới thiệu về Ngân hàng Thương mại Cổ phần Kỹ thương Việt Nam
Cùng với Vietcombank, Viettinbank thì Techcombank là ngân hàng thu hút được số lượng khách hàng sử dụng sản phẩm lớn bởi các chính sách cũng như dịch vụ chăm sóc, tư vấn và hỗ trợ người dùng tốt. Nơi đây cung cấp các dịch vụ, sản phẩm tài chính tiền tệ với sự phát triển ổn định, bền vững, quy mô rộng rãi và tạo được sự tin tưởng cho khách hàng từ lâu.Ngân hàng Techcombank tuyển dụng nhiều vị trí việc làm hấp dẫn
Với mạng lưới chi nhánh Techcombank (hay còn được gọi là Ngân hàng TMCP Kỹ Thương Việt Nam) trải rộng toàn quốc, ngân hàng này đã đáp ứng nhu cầu dịch vụ tài chính cho vay, gửi, thanh toán,... cho hơn 5 triệu khách hàng Việt. Sự phát triển mạnh mẽ của Techcombank với hơn 300 chi nhánh và phòng giao dịch trên cả nước, nhu cầu tuyển dụng nhân sự ngày càng cao. Trở thành nhân viên làm việc tại Techcombank, ứng viên sẽ có cơ hội được đào tạo, huấn luyện kỹ năng và kinh nghiệm trong môi trường chuyên nghiệp, năng động, cơ hội thăng tiến rõ rệt cùng với chế độ lương thưởng tốt.
Làm việc tại Ngân hàng Techcombank lương cao không?
Mức lương làm việc tại Ngân hàng Techcombank được tính theo kinh nghiệm, năng lực qua việc áp chỉ tiêu, doanh số. Vì vậy, nếu bạn có sự nỗ lực, cố gắng thì mức lương cũng tương đối ổn định. Ngoài mức lương cơ bản, nhân viên ngân hàng còn được hưởng các chế độ bảo hiểm, thưởng, phúc lợi khác theo quy định.Ứng tuyển vào Ngân hàng Techcombank cần bằng cấp không?
Nhiều vị trí tuyển dụng tại Ngân hàng Techcombank không đòi hỏi ứng viên có kinh nghiệm nên mở rộng cơ hội cho nhiều đối tượng. Tuy nhiên, hầu hết các vị trí đều yêu cầu ứng viên có bằng tốt nghiệp đại học trở lên các chuyên ngành tài chính ngân hàng, kinh tế hoặc chuyên ngành liên quan.Thông tin đăng ký kinh doanh Ngân hàng TMCP Kỹ thương Việt Nam (Techcombank)
Ngành nghề hoạt động Ngân hàng Techcombank
Sản phẩm
- Thẻ Techcombank.
- Trái phiếu iBond.
- Quỹ đầu tư iFund.
Dịch vụ
- Chuyển tiền liên ngân hàng, nộp phí bảo hiểm.
- Dịch vụ tài khoản.
- Ngân hàng điện tử.
- Tư vấn tiết kiệm.
- Vay vốn.
Thông tin liên hệ
Địa chỉ: Số 119 Trần Duy Hưng, Phường Trung Hòa, Quận Cầu Giấy, Hà Nội.
Một số vị trí Ngân hàng Techcombank tuyển dụng
Chuyên viên hỗ trợ bảo hiểm, Uiux Designer, chuyên viên khách hàng ưu tiên, chuyên gia đánh giá an ninh thông tin, chuyên viên khách hàng doanh nghiệp, chuyên viên cao cấp tiền lương và thuế, kiểm toán viên cao cấp.
Quy mô công ty
Từ 1000 - 5000 nhân viên
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