Digital & Customer Lifecycle Marketing Manager

Responsibilities
Utilize educational, promotional and transactional campaigns across email, push and mobile notification channels in order to drive conversions and customer loyalty.
Develop customer targeting, segmentation, and personalization strategies to maximize signup conversion rate (top of funnel) and retention (bottom of funnel); immediate focus will be on top of funnel.
Lead marketing automation and triggers to engage and convert prospects and customers across the customer journey using transactional, promotional, and educational content strategies.
Conduct benchmarks and comparisons against competition and their products to identify company's position
Partner closely with cross functional teams to execute product launches and ongoing marketing programs
Conceptualize effective online and offline collaterals to drive demand for the product
Continuously conduct A/B tests and analyze results to develop insights to improve conversion rate, retention, and trader loyalty.
Providing support for ongoing adoption of new and existing product offerings
Requirements
Proven record in lifecycle marketing experience preferably in cryptocurrency, online forex trading platforms or Fintech products
Has experience in driving consumer growth and engagement in product or marketing functions
Strong systems thinking skills - can plan out complex lifecycle strategies and execute them
Ability to take abstract outcomes/directives and build concrete plans to take us there via lifecycle marketing strategies.
Strong written and verbal communication skills to effectively communicate product positioning
Ability to convince members of the team to drive key business objectives
Able to convey convincing and clear messages about the benefits we can offer being aware of competitor products
Knowledge of digital currencies or the fintech ecosystem preferred