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Location: Ho Chi Minh City, Vietnam
Reporting to: To, Nguyen Minh Chau - Consumer Exp. & Trade Strat. Group Manager
Department: Marketing
Employment Type: Permanent
Professional Level: Experienced
Digital Development Supervisor
Reporting to the Consumer Experience & Trade Strategy Group Manager, this role is responsible for improving commercial value. It does so by driving digitalization opportunities to boost overall business performance through trade and customer awareness. The Digital Development Supervisor's main responsibility is will focus on digital transformation strategy, developing and managing digital platform and system including but not limited to Digital Offtake Program via QR code.
The role responsible for Digital Development will lead internal alignment and communication with relevant functions, for example: Legal/ CA&C, SI&BI, Finance, GIP and Marketing & Sales organization. This position will also be responsible for Digital budget planning, spending and manage monthly phasing to be in line with the given budget plan.
As the Digital Development Supervisor, you will:
Digital Strategy:
Work with Manager to develop digital strategies (which include but are not limited to: web-based, QR code system, mobile apps, data management platforms) to achieve long-term business objectives. Able to make critical decisions and recommendations based on digital experience and expertise, data analysis, market research of trade and consumer.
Demonstrate an innovative mindset to integrate new functions to digital system to improve brand equity and ensure best-in-class digital executions.
Demonstrate strong data analytical skills to identify key opportunities to improve brand conversion.
Digital Survey Ecosystem Management:
Manage Digital Survey Ecosystem from end-to-end, including setting up scheme, tracking scans data and performance, resolving bugs, updating engagement content in collaboration with Portfolio, Brand & Equity (PBE) and SIBI.
Work with suppliers to ensure smooth operation and positive consumer feedback.
Work with regional Sales team to receive feedback and improve program.
Reconcile data with suppliers for payment.
Provide performance tracking and report to Sales team and distributors.
Other Digital Initiatives Management:
Work with Manager to design digital solutions for M&S projects to maximize effectiveness, including but not limited to Retailer Digital Engagement, Digital Staff Education Program, Retailer Digital Research Sessions.
Work with cross-functional teams to implement these digital solutions while managing system and suppliers, providing performance tracking and report, reconciling data and investment.
Stakeholder & Agency Management:
Actively work with internal functions for program deployment, including PBE, SIBI, Legal to ensure content met requirements, Supply Chain for QR code production, IT team for system maintenance, Sales team for program communication.
Actively work within Consumer Experience & Trade Strategy team, particularly Trade Program Development PIC for integrated regional strategies, and Activation PIC for integrated consumer journey.
Raise PR/PO and support documents with distributors.
Able to create milestones, track progress and push stakeholders for project management.
Field visit and Review of Competitor's Digital Initiatives:
Conduct bi-weekly field visits, audit & training sessions, to ensure (1) deep understanding of customer and trade behavior and effectiveness of digital platforms, (2) full implementation and speedy adaptation of digital platforms on-field and (3) competitor's digital initiatives.
Budget management & Ad-hoc projects:
Responsible for budget planning and consolidate spending plan which is given for Digital initiatives and continuously update YTD Actual records versus spending plan to ensure the best possible use of given budget.
Ad hoc projects: research, analysis or training/ workshop.
Requirements:
Minimum Bachelor Degree
2-3 year experience of working in E-Commerce company or FMCG within E-Commerce role or Digital function; or in account/project management in digital agency for major FMCG clients. Experience in tobacco industry or dark market is an advantage
Good or Fluent English (required)
High proficiency of Microsoft Office, especially Excel, PowerPoint. PowerBI experience is encouraged.
Functional Skills:
Has demonstrated strategic understanding, planning, and decision-making skills to maximize the digital platform to deliver business objectives
Versed in how data and digital platforms drive the customer journey and experience across channels
Have proven ability to manage complex projects and market requirements, meet and enforce deadlines, and pay attention to detail in planning and execution
Proven track record in IT project management with knowledge of data management platforms setup
Performance and analytical mindset (metrics, KPIs and measurement frameworks)
Have proven ability to work within a technical environment (translating and aligning business objectives, to strategic
digital marketing plans, and to technical requirements)
Experienced in managing external vendors, local and international cross-functional teams, and own reports to meet business goals
Have excellent communications skills: written and verbal
Are you ready to join us? Build your success story at JTI. Apply now!
Next Steps
After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.
At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.