Digital & E-Commerce Manager

1. Develop and Drive Digital Strategy
Lead the development of the local digital strategy and plans.
Possess in-depth knowledge of digital media including SEO, ASO, Paid Search, Paid Social, ABM, email marketing, Social Media community management, programmatic display marketing, DCO, Community Marketing, and Influencer Marketing.
Collaborate with brand teams to create annual local media investment strategies, prioritizing budgets based on business strategies
2. Content Management and Marketing
Build local brand social accounts, strategy, and content management framework.
Elevate content strategy and develop content strategists to manage various writing materials.
Stay updated on industry-related news and generate ideas around trending topics
3. User Experience Excellence
Develop and own digital customer journeys in collaboration with Comms and Brand teams.
Implement and manage digital initiatives, creating engaging content across various channels.
Build a strategic digital roadmap, identify martech requirements, and introduce improvements to current platforms.
Collaborate closely with brand and colour teams on all digital platforms ( website, Dulux Connect, CRM, ecommerce...)
Partner with global digital teams & ASEAN digital managers to advise and review digital plans for both always-on and campaign investments
Effective content which suitable with consumer/customer journey
4. Efficiency in Digital Media and Social Media Management
Build integrated dashboards/frameworks for measuring KPIs across paid, owned, and earned media.
Create performance dashboards for different levels of audience and provide analysis and recommendations.
Ensure timely centralized media planning, execution, and performance tracking.
5. Ecommerce Management
Developing & executing E-commerce strategy: creating a roadmap for online sales growth, identifying key performance indicators
Managing the company's ecommerce platform: manage the design, functionality & user experience of the Official Store, online promotion campaign
Analyzing data & generating report: Store traffic, sales, customer behavior...
Customer service & support to ensure prompt & effective resolution of all complaints.
6. Build and Manage Relationships
Determine services needed from digital media, creative & technology partner agencies.
Build criteria frameworks for agencies and ensure proper documentation of services.
Build strong partnerships with leading tech ecosystems and stay updated on the latest features and technologies