Digital Ecommerce Lead

* Drive eCommerce sales and margin through marketing initiatives

- Sets the e-commerce strategy including sales targets and business goals, for each brand.

- Owns and maintains E-Commerce budgets.

- Defines and oversees ongoing digital content planning and calendar: plans marketing activities, promotions, new product launches, and & eCommerce strategies across all digital media channels from concept to launch in order to drive customer acquisition and retention, and build revenue profitability across online channels.

- Lead, develop and manage all aspects of digital marketing in partnership with Marketing Team including SEO / SEM, Email Marketing, PPC, Social Advertising, Content Creation and Affiliate Marketing

- Develops, forecast,s and executes the site merchandising and digital promotion strategy of each brand, including special offers, gifts with purchases, etc, coordinating with internal teams (KAM, Marketing, and Logistic), tracking sales results and profitability

- Manages the in-house design/content team or outside resources for content creation, creating briefs, and providing direction on needs; ensures content (copy/image/video assets) is on brand and optimal for digital performance.

- Manages the relationship with e-comm platforms/ agency partners, providing goals and evaluating performance.

- Prepare and present promotional budget including revenue forecasts, promotional expense, and internal communication plans for management approval.

- Provide detailed analytic reports to the team on sales drivers in order to evaluate campaign effectiveness; propose new tests and refine audience segments using test and control-based approaches.

- Monitors competitive activity, reviews digital touchpoints, proposes action plans, and identifies opportunities for sales growth