Digital Marketing Coordinator
RMIT International University Vietnam (RMIT Vietnam)
Địa điểm làm việc: Hồ Chí Minh
Hết hạn: 28/07/2023
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Overview:
About RMIT Vietnam
RMIT is a global university of technology, design, and enterprise. We're global in footprint and even more importantly, we're global in mindset. We're committed to making a positive impact wherever we go. The wider our reach, the deeper our connections, the greater our impact.
RMIT University Vietnam (RMIT Vietnam) is a campus of RMIT University with 700 staff and 7,000 students, in three locations, and recently awarded one of the Best Companies to work for in Asia 2020. From a media perspective RMIT Vietnam enjoys a 40% share of voice in the sector. It brings a world-class education and globalised study environment to the heart of Asia, offering programs in business, technology, communication, design, fashion, and English language. It boasts an impressive range of extra-curricular activities that encourage students to innovate and network globally.
Degrees are awarded by RMIT in Australia and taught in English, enabling Vietnamese students (and visiting international students) the opportunity to receive an international education without having to leave home.
The Role
The Digital Marketing Coordinator is responsible for managing task requests, content optimisation and publishing for the portfolio and relevant University stakeholders. Digital Marketing Coordinator will advise on content management, best practice web guidelines, implementation of the adobe-marketing suite to improve user experience on RMIT digital assets, web statistics analysis and search engine optimisation under supervision.
It is also this role's responsibility to maintain and update best practice content on the website that is simple, accessible and helps achieve acquisition targets as well as enhance customer experience, under supervision.
Your Responsibilities
- Be part of a team of motivated, engaged and professionals who are proactive advisors and deliver outstanding digital support to the university through industry-leading web capability, delivery agility and a team culture.
- Support the delivery of web projects, new initiatives, supporting key stakeholders in the Communications Team.
- Collaborate with the Communications team to coordinate, publish, test and optimise staff and public website content to improve user experience and ensure that content remains up to date.
- Web Marketing Coordinator is the main point of contact for RMIT web and marketing staff enquiries about staff site and public site web publishing enquiries.
- Manage, priorities and complete content change requests and manage stakeholder relationships. Manage the work queue and BAU publishing on RMIT public and staff website.
- Act as the web-publishing custodian within the team and help educate and support other functions including the communications teams and student support teams in publishing their respective content.
- Undertake content remediation, including content archiving and deletion, content mapping and content improvement.
- Reviewing content and ensuring the content adheres to the RMIT's brand guidelines and digital best practices as well as SEO and writing for the web guidelines.
- Monitor, analyse and report web statistics, using Google and Adobe Analytics, for nominated websites and online marketing initiatives.
- Role model the RMIT values and be an active member of the Web team.
- Provide support and guidance to other members of the Web team
- Create, edit and publish content on the AEM platform and other platforms where necessary.
Skills and Experience
- A relevant bachelor's degree, preferably in Digital marketing, Marketing, Professional communication, Journalism, etc.
- Experience in content authoring, editing, and publishing (knowledge of accessibility, usability, writing for web guidelines, SEO and technical issues is well-regarded).
- Experience with content management systems (AEM preferred but not essential)
- Demonstrated experience in digital editing and web publishing (including knowledge of SEO, analytics, writing for web principles, accessibility, usability, and technical issues)
- Experience building and maintaining effective and productive stakeholder relationships
- Demonstrated experience in understanding and reporting on site performance and analytics
- Demonstrated ability to apply policies, procedures, and systems.
- Demonstrated experience in coordination of digital projects and campaigns including planning, communication, implementation, evaluation, and reporting.
- Demonstrated ability to work independently as well as in a team environment to achieve objectives within complex organisational structures.
- Understanding of digital planning, delivery and measurement that contributed to organisational objectives.
- Understanding of new media and digital technology to improve outcomes.
Culture
Our people make everything at the University possible. We encourage new approaches to work and learning, stimulating change to drive positive impact. RMIT exists to create transformative experiences for our students, getting them ready for life and work. You will be a part of a productive and collaborative team, who values working relationships and outcomes through open and inclusive planning, continuous information sharing and transparent work practices.
Benefits
- Competitive VND salary (plus allowances) starting from 17,325,000VND depending on proven track record in meeting all the key selection criteria.
- 13th month Tet bonus + private medical insurance (for you and your dependents) + annual health check.
- 20 days annual leave plus 5 days paid leave Xmas closure, plus public holidays and paid sick leave.
- Unique opportunity to work within a multi-lingual, multi-cultural environment with creative and innovative committed colleagues.
- Free use of onsite gym
- Library on campus and online - access to RMIT Australia online library
To Apply
Please submit your CV and cover letter outlining your experience by clicking on the 'Apply now' link.
Applications Close:
9 thg 7 2023 11.59 pmRMIT University Vietnam (RMIT Vietnam) is a campus of RMIT University. RMIT Vietnam is creating an innovative research, teaching and learning culture. We are committed to providing internationally recognised high-quality education and professional training for our students, clients and members of the community. As an internationally recognised Australian university based in Asia, RMIT Vietnam is assisting in the development of human resources capability in Vietnam and the region.
Thông tin chung
- Ngày hết hạn: 28/07/2023
- Thu nhập: Thỏa thuận
Giới thiệu công ty
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